Fashion Tech

Pop-Up Pretty! NYC Partners with Local Retailer for Fashion Tech STORY Store

Our setting. (Photo: Yelp)

Pop-ups are ever popping up about the city like so many mushrooms after a rainstorm, so it was only a matter of time before we saw one just for fashion startups. The New York City Economic Development Corporation has just announced that it’ll be collaborating with retailer Story  on a competition dubbed Project Pop-Up NYC. It’s targeted to both up-and-coming retailers and (more importantly for our purposes) innovative fashion tech startups.

Up to three winners will get their very own pop-up within STORY’s Chelsea outpost during the month of September, which of course coincides nicely with Fashion Week. They’ll also win PR support, mentoring and “exposure at key industry events.” That last bit sounds a bit fuzzy, but the right mentor is a pearl beyond price. As many as eight other companies will also get display space. Read More

Things That Scare Us

Bad News: Some Sketchy Marketer Has Realized They Can Do Pop-Ups on Mobile

UGH. (Photo: Krebs on Security

Remember back in the mid-2000s, when everyone used to get those annoying “YOUR COMPUTER IS INFECTED” pop-up ads for anti-virus software?  (For that matter, remember pop-up ads?) Like anyone with an ounce of Internet savvy was going to download software marketed via sketchy pop-ups.

Well, get ready for a blast from the past, warns cybersecurity blogger Brian Krebs, because that same tacky, spammy tactic may now be coming to your mobile device.

Mr. Krebs tells the tale of one security consultant, who was doing a little dining-while-browsing, when suddenly, Read More