PartyHat.GIF Tumblr just passed a huge traffic benchmark by finally reaching 170 million global users a month. It’s now the ninth most visited site in the U.S., according to Quantcast. David Karp took to the Tumblr Staff site to congratulate his users and say, “You guys have earned an audience bigger than the biggest TV networks, and you continue to make some of the most thought provoking, insightful, inspiring, funny, diverse, and compelling content being created today.”
Young Money Also worth noting is that Tiffany & Co launched their official Tumblr today. It’s called From Out Of The Blue. The blog contains a couple pictures of necklaces containing an unfathomable number of diamonds and a promotional video that would make any tween ask their parents for a diamond tiara. That’s what Tiffany is going for, right?
The latest West Coast outfit to open up an outpost here in the chaotic environs of New York City: social commerce platform Polyvore. Their new neighborhood? Naturally it’s Soho, that downtown anthill swarming with fashionistas. While the company has had employees stationed here for years, the new office finally gives them a proper home.
Polyvore, which makes it easy for members to create those inspiration board-like collages so beloved by fashion bloggers and also to purchase whatever happens to be featured in those collages, just topped 17 million uniques per month. Over the last year the company has been working more closely with brands, including hosting its first fashion show in February, featuring FIT alums.
Cofounder Pasha Sadri told Betabeat via email that, “Being in close proximity to the fashion powerhouses of New York was a natural next step” for the company.
Stylecaster, the community-driven fashion platform, has teamed up with the Internet’s answer to Zooey Deschanel, Etsy, to help bring accessible fashion to the masses. The two NYC-based companies collaborated on a photoshoot near Etsy’s HQ at Dewey’s Candy Store in painfully hip Dumbo. It’s a powerful collision of New York startups and style, so be sure to don your best shades, lest you be blinded by the breathtaking twee-ness of it all.