CREATE THE FUTURE is not only an ode to the innovators but also a call to action, for people to accept their “craziness”, and be unafraid to share this with the world. I am really trying to raise the awareness, that many people that have changed their industries have not done it by accepting the norm. I am challenging the “out of the box” thinkers to accept that their idea seems impossible, and that it is their duty to make it a possibility that other people understand. I want people to understand innovation begins at the point of what others label insanity and if we are to truly innovate the world we must accept this.
Tech writing can sometimes lack a certain je ne sais quois. Pumped with technical jargon like so many steroids pulsing through the blood of Lance Armstrong, it can be difficult to make product reviews and spec reports as moving as a piece of literature.
But goddammit if Googler Andrey Petrov isn’t going to try.
On his Google+ page, Mr. Petrov–a software engineer at the GOOG–penned a heartfelt ode to the rise and fall of the mighty Twitter. What might become of a once-great startup that turned a blind eye to the suffering of its outside developers, allowing the very API lifeblood they require to survive to dry up like a rain drop on hot summer pavement?
Mr. Petrov knows. Relax, pull up a chair beside the fireplace and allow him to regale you.