Tech in Advertising

British Airways Uses Brain-Sensing Blankets to Try and Prove Passengers Aren’t Miserable

How is anyone relaxed with that thing on their heads? (Screengrab: Youtube)

What’s worse than feeling anxious on your overseas flight? Cuddling up to a blanket that visually displays your nerves to everyone else.

British Airways tested blankets designed to identify passengers’ feelings of well-being on flights from London to New York last week, Re/code reported.

The so-called “happiness blankets” are outfitted with LED lights that turn red (stressed and anxious) or blue (calm and relaxed) according to readings by neuro-sensing headbands. Read More