Pinteresting

70% of Pinterest Users Have Wedding Boards Before They’re Even Engaged

This could be you one day, Pinterest fiends. (Screengrab: YouTube)

The stereotype of your typical Pinterest user is that she’s into four things: mason jars, recipes, inspirational quotes and — above all — weddings. We’ve always known that Pinterest obsessives had a soft spot for planning their nuptials, but we had no idea how intense it was.

In a recent survey by Mashable and TheKnot.com, a whopping 70 percent of Pinterest users admitted to having pinned wedding-related content before they were even engaged.  Read More

Pinteresting

Pinterest Valued at $5 Billion Because Mason Jar Crafts Have Huge Growth Potential

Important. (Screengrab: Pinterest)

Investors must see massive growth potential in photos of D.I.Y. Peeps projects, because Pinterest is now valued at $5 billion, ReadWrite reported yesterday.

Pinterest hit the $5 billion mark after successfully completing a $200 million Series F led by SV Angel, TechCrunch reported. Existing investors Bessemer Venture Partners, Fidelity, A16Z, FirstMark Capital and Valiant Capital Partners also reportedly contributed. Read More

shorty awards 2014

Turns Out Andrew W.K. Loves Pinterest

Mr. W.K. on the red carpet. (Photo via Shorty Awards)

We overheard a lot of interviews about social media last night at the Shorty Awards. A hell of a lot. But there was one statement that really caught our attention.

Betabeat was standing next to Andrew W.K. while he was being interviewed by a video crew when we heard him say, “I really like Pinterest.”

Um, what?! Pinterest, the aspirational DIY site for former sorority girls? Pinterest, the fitspo mecca? Pinterest, the go-to destination for millennial bridezillas? We had to investigate. Read More

Survey Says

Pinterest Tops Email When It Comes to Sharing Things, Like Quinoa Pizza Bite Recipes

This looks appetizing to some. (Photo: Pinterest)

When it comes to sharing recipes with Katy, Katie and Cait for things you could just buy frozen at Trader Joe’s, Pinterest has bypassed email as a popular method of distributing items of interest.

The caloric dip look book ranks in third behind Facebook and Twitter as the preferred method for sharing stuff (i.e. articles, links and pictures) according to recent findings from ShareThis.  

The survey focused on people’s distribution habits in the fourth quarter of 2013 and found that people’s impulse to sharing things via Pinterest zoomed up 58 percent.  Read More

Pinteresting

Build Your Creepy Secret Wedding Wishlist IRL With New Pinterest iPhone Scanner

Necessary.

It doesn’t take NSA-level records access to figure out that Pinterest users freaking love weddings, possibly even more than they love shirtless men.

They also love buying the stuff they pin (except for #fitspo, because as we all know, that’s priceless). The virtual pinboard site drives sales in a huge way.

Now, a new app is enabling Pinterest users to pin their favorite products IRL just by scanning an item’s UPC barcode. It’s called LoveList, and it was created by Brad Mahler and Mark Tholking, TechCrunch reports. Read More

startup rundown

Startup Rundown: Frankly Is the Snapchat of Texting, and Farmers Are Using the Internet

Real snazzy. (Shapeways)

Bling out your Citibike Today in things you didn’t know you needed, Tomorrow Lab has partnered with Shapeways to create a gold, 3D-printed Citibike key. In case you’re not an avid Citibike user, “keys” are what Citibike’s annual members use to release the bikes from their holding contraptions. The new 3D-printed key, which is still in prototype phase, is printed in “gold steel,” and is meant to be worn on a string around the neck like the geekiest, chunkiest jewelry of all time. This might be proof that just because you can 3D-print it, doesn’t mean you should. Read More

Linkages

Booting Up: Used to Bombing, Michael Bay Fled Mid-Presentation at CES

Mr. Bay, fleeing the stage. (Photo: Twitter)

San Francisco is  going to tax Google’s employee shuttles based on the number of stops they make. But the search giant can likely afford it since they’ll only be charged $1 per stop. [WSJ]

Michael Bay did something he’s used to at CES yesterday: he bombed. The director got flustered during a presentation for Samsung and embarrassingly fled the stage. [AdWeek]

Pinterest has reportedly acquired VisualGraph, an image recognition search engine that’s staffed by just two people. Terms of the deal weren’t disclosed. [BuzzFeed]

For the first time in its ten year history, Mashable is taking on outside investors to the tune of $13.3 million from Updata Partners. [CNN]

Snapchat has hired its first lobbyist. [Recode]