Kickstart or Kill

Kickstart or Kill? Bringing Animated GIFs To Life

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Welcome to the first of a new series here at Betabeat. Each week we will highlight one Kickstarter project focused on technology and based in New York City. The idea is to discuss the merits of the project and dissect their approach to fundraising.

To kick things off we’ve got Physical GIF, a project that combines our favorite file type with the laser-based maker culture that percolates at places like NYC Resistor.

Treating GIFs like high-brow art isn’t a new concept, but it’s having a moment right now. Read More