New York-based Lot18 may have gotten ahead of itself there for a bit. The members-only flash sales site for wine, which raised a total of $44.5 million from investors, is down to 70 employees after a reorganization that was finalized internally today. The company is cutting 11 employees and eliminating the food and travel verticals that were launched in June and October, respectively.
While customers buying wine were also often interested in cheese and chocolate, Lot18 realized that the verticals didn’t overlap much on the back end, and “just the distraction involved in building five things at once,” was taxing for the company, founder and president Philip James told Betabeat.
“A startup has limited resources. We almost raised $50 million, but reinventing a multi-billion dollar industry and hopefully having an impact on the industry for the next 50 or 100 years takes a lot of focus,” he said. “The business lines that we are shutting down in themselves are probably really good businesses. But as a startup, it’s better to do one thing well, be a laser, do one thing better than anybody else.”
He added, “One of the perils of having a lot of money is, it’s easy to launch a lot of things.”
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