When Hurricane Sandy smashed into lower Manhattan last week, customers of the data center Peer1 faced the prospect of major downtime. Just a blackout would’ve been no problem. But when the basement flooded, it took out the pumps that transport fuel from the reserve tanks to the generators on top of the building. That’s where Squarespace CEO Anthony Casalena came in.
“I wake up Tuesday, I live in Soho,” said Mr. Casalena. “There’s no reception. There’s no power, so all the cell towers are dead.” Somehow a couple of messages snuck through to his cell phone: “Anthony there’s a major problem at Peer1, the basement’s flooded, they can’t access any reserve fuel, we have 12 hours.” He hurriedly packed a bag and started walking downtown. Read More