By Kelly Faircloth 11/05/12 3:30pm

After the Storm

One of the Fog Creek volunteers, buckets in hand. (Photo: Squarespace)

Why Did SquareSpace’s CEO Haul Diesel Up 17 Flights of Stairs? Anything Less Would be ‘Lame’

When Hurricane Sandy smashed into lower Manhattan last week, customers of the data center Peer1 faced the prospect of major downtime. Just a blackout would’ve been no problem. But when the basement flooded, it took out the pumps that transport fuel from the reserve tanks to the generators on top of the building. That’s where Squarespace CEO Anthony Casalena came in.

“I wake up Tuesday, I live in Soho,” said Mr. Casalena. “There’s no reception. There’s no power, so all the cell towers are dead.” Somehow a couple of messages snuck through to his cell phone: “Anthony there’s a major problem at Peer1, the basement’s flooded, they can’t access any reserve fuel, we have 12 hours.” He hurriedly packed a bag and started walking downtown. Read More

By Kelly Faircloth 11/02/12 8:00am

Linkages

One of the Fog Creek volunteers, buckets in hand. (Photo: Squarespace)

Booting Up: Squarespace Will Show You Commitment Edition

Wanna see commitment? Employees of Squarespace, Fog Creek and Peer1 kept their data center up and running throughout the disaster by hauling fuel up 17 flights of stairs. [TechCrunch]

Despite the tendency among Mac users to go batshit nuts lining up for every new product, crowds weren’t quite as major as usual for the iPad Mini. [TechCrunch]

It’s like pulling teeth to get Apple to apologize to Samsung for IP infringement, as the U.K. court of appeals is discovering. [Guardian]

Speaking of the U.K., Kickstarter is now open to projects from across the pond. [Kickstarter]

Popcorn brand Pop Secret has released an app to help you plan movie nights. And let’s face it–this weekend, you deserve a movie night. [Fast Company]