Baby I Can Drive Your Car

Oh, for an old-media expense account!

Pimp My Ride: RelayRides Rolls Out an OnStar Partnership

Well, here’s one way to cover the exorbitant cost of a parking space in New York City: peer-to-peer car-sharing marketplace RelayRides just announced a big partnership with General Motors and OnStar, meant to make it easier for drivers to rent out their idle vehicles, Airbnb-style.

That is, if you can convince yourself to trust a complete stranger with your car.

RelayRides announced today that OnStar subscribers can now leverage the system to make renting out their cars simpler. Renters will be able to unlock OnStar-equipped cars using only their mobile phones, a.k.a. the one device most of us are practically guaranteed never to lose. Read More

Do It For Me

Zaarly Moves Its NYC Office to San Francisco, CEO Says It’s ‘Mostly Just Temporary’ [UPDATED]

Back in December, Bo Fishback, CEO of the peer-to-peer marketplace Zaarly, which lets you buy and sell products and services from the people around you, told Betabeat that Zaarly planned to grow its presence in New York City from two full-time employees up to 10 or possibly 30 new staffers.

For the Kansas City-based company, which has raised $15.1 million in a little over a year since it launched, it was a signal of how important New York was both as a market and testing ground. “We hope to learn what we need to know from the New York community to help us go to scale in other cities,” Mr. Fishback told us at the time, along with the news that local staff would be moving into Marc Ecko’s building at 40 West 23rd Street. Mr. Ecko is an investor, along with Ashton Kutcher, Michael Arrington, Crunchfund, and Kleiner Perkins.

But earlier today Betabeat was informed that Zaarly was closing down its New York office. “I’ve heard it’s gone,” said a source. Mr. Fishback confirmed the news, but said it was, “not really intended to be a big deal, and mostly just temporary moves,” he responded by email. Read More

Fashion Plate

materialwrld

Fashion Startup Material Wrld Lets You Shop the Closets of the Man Repeller, Steven Alan, and DANNIJO

Betabeat is a sucker for a good Madonna reference, but Material Wrld, a New York-based fashion startup that launched yesterday, caught our eye for another reason. When we first met cofounder Jie Zheng–we sat next to each other at 500 Startups Demo Day last September–she was still in the corporate world, working as international director of ecommerce at J.Crew. “Sure enough, startup fever got ahold of me,” Ms. Zheng told Betabeat. Ah, it’s so rare that you’re actually present for the moment the infection sets in!

Material Wrld is a peer-to-peer ecommerce site that Ms. Zheng calls “a prettier and friendlier eBay with social features.” Like eBay, the company offers a chance to turn the back of your closet into ca$$h money, only in this case its more front-of-closet and fancy. Read More

Do It For Me

Time to weigh your options

Meet Shpoonkle, The Online Marketplace for Unemployed Lawyers

Besides having the most amazingly made-up name we have seen in a while, Shpoonkle is an interesting addition to the new crop of startups focused on creating a peer to peer online marketplace. Betabeat’s Nitasha Tiku just did a big report on the convenience economy fueled by companies like TaskRabbit and Zaarly. Schpoonkle is also looking to match supply and demand, but with a focus on the growing number of unemployed law school graduates. Read More