Mr. Deeming, via Crunchbase

What's life like for Rob Deeming, Kevin Ryan's "chief of staff" at Gilt Groupe? In a word: busy. The 33-year-old's job centers around what seems like Gilt's primary objective these days: launching new verticals as its core discount business matures and e-commerce competitors multiply.

In an interview with Mr. Deeming, a Brit with a Harvard MBA, The Street reports that the majority of Gilt growth comes from "a dizzying array" of new full-priced verticals, such as Jetsetter, Gilt Taste, and Park & Bond, which are expected to rake in $100 million combined within the next fiscal year. Gilt City, meanwhile, will account for 10 percent of overall revenue.

Dizzying seems like the right word to describe the pace. Mr. Deeming told the Street, "Now we plow through 100 ideas a week," adding:

"At any one time I'm trying to manage a list of 10 to 15 businesses we're thinking about going into and then I'll put together two or three that might be the most interesting," he said. "I'll take that to the board, review them and then we'll decide what to move forward with so we can put together a team."

But don't worry, it's not like they've totally gone off the vertical deep end:

"Growing fast is always a concern but not growing fast is a concern too," CEO Kevin Ryan said. "There are lots of things we haven't done -- we haven't expanded into 20 countries and we're not in 100 different categories."

E-commerce is just like Hollywood, isn't it? Everyone loves the bankability of a fresh new vertical, but they all mature someday, folks.

4 Times Square-ready.

Gilt Groupe founder & CEO Kevin Ryan sent out an email this morning announcing the launch of its new men's fashion site, Park & Bond. Between the luxe offerings ($210 for an embossed Alexander McQueen passport holder, anyone?) the editorial layout and service-y content, the beta site comes across like an e-commerce version of GQ as filtered through the Lucky lens .

That shouldn't surprise anyone who read Betabeat's interview with Park & Bond president John Auerbach back in June, in which he explained...err...rather gracefully tried to side-step, the symbiotic relationship between the esteemed editors of Gentleman's Quarterly and Gilt.  In Betabeat's eyes the mutual benefits are clear,  Gilt gets some press (literally, P&B will have a page in GQ) and a marquee name to distinguish P&B from the seeming endless parade of new fashion verticals. And GQ, after years of being stymied by Conde's  web phobia, gets a new revenue stream.

After all, in our article about iPad wunderkind Scott Dadich, a former Conde print editor said, "The biggest shame was that Vogue wasn’t Net-a-porter. That was the missed opportunity of the century.”

As Forbes' explains:

"To give context to the whole enterprise, Gilt is building on what it started with Gilt MAN’s “Manual” and provide editorial content as well as host a GQ online store that will feature a selection of products handpicked from the pages of the magazine by the editors.  The picks will be designated in the print magazine as well as compiled on GQ.com, so readers can go directly to the GQ online store on P&B to purchase instantly."

Wondering what they're saying about this in the Conde Elevator . . .

The dashing Mr. John Auerbach

Gilt Groupe just announced that its new men's site, Park & Bond‒ a name that practically drips with the silver-spooned sound of privilege‒ will be partnering with Conde Nast's GQ magazine on an e-commerce strategy. Not only will Park & Bond host an online store that features products "handpicked from the pages of the magazine by the editors of GQ." But starting with the September issue, GQ is also promoting the venture in its pages and on GQ.com to drive readers to Park & Bond. Betabeat talked to Park & Bond president John Auerbach (Gilt employee no. 5), on the phone from the Pitti Immagine Uomo show in Italy, about the partnership‒and the genesis of that name.

Between Hearst's new deal with Buddy Media, not to mention Gilt Taste hooking-up with former Gourmet editor-in-chief Ruth Reichl, does this mean we'll see lack of advertising revenue in the glossies forcing old media to dunk their head in e-commerce waters? "I wouldn’t say advertising isn’t working out," said Mr. Auerbach. "I’d just say this is a new business opportunity that GQ is testing out and I’m sure other magazines will at some point as well."

What about the possibility that Esquire,  Details, or even Vice will follow suit? "At this point, it’s an exclusive partnership. That’s not to say that in the future, we wouldn’t bring on other partners in other areas of the business," Mr. Auerbach said, adding that the deal has been in the works for months. So will we see other Gilt properties knocking on doors at Conde and Hearst to get some sheen off old-media brands? "It’s certainly a potential. We’re all under the Gilt Groupe umbrella, but businesses are run separately and the needs of the particular business will dictate what partnerships are entered into."

Mr. Auerbach would not disclose any specifics about the partnership, including how the Park & Bond promotion will be featured in the magazine, or the financial structure, like whether GQ gets a percentage of profits. However,when asked, he did emphasize that the lines between advertising and editorial were a concern for the magazine. "Absolutely, they want to maintain their editorial integrity in their pages and that is the number one goal on their end, and that will not change. That’s a given for GQ."

There was one aspect of the site, which launches in late summer, that Mr. Auerbach was willing to talk about: how they came up with the name. "It was a very long process that involved a lot of suggestions from a lot of different inside and outside resources. It was one of those things that when we heard it we knew it was the right one. In our mind it's kind of Park Avenue, Bond Street—uptown, downtown—kind of the intersection of the two different styles in one place."

But doesn't it also sound like some posh London hotel, Betabeat asked? "That’s the beauty," said Mr. Auerbach. "It has international appeal in a lot of ways."