Secondary Markets

Startup Takes Your Personal Data, Forces Brands To Compete To Sell You Stuff

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We know that Facebook, Gmail, Twitter, and other services leverage our data to benefit from marketers and advertisers. But a new startup called OwnOut wants to help you get in on the action by leveraging your own data to pit brands against each other in a fight for your loyalty.

“We help brands steal customers,” OwnOut Founder Mike Grassotti said yesterday — nine times actually — at a presentation for ERA Demo Day.

It works like this: customers give over their email account so OwnOut can go in and examine their purchasing habits. If that seems scary, consider: you’ve likely already given that data away to other online services — OwnOut just wants you to benefit directly. Read More

Demo Day

Now We’re Disrupting Juice and Coffee: Meet ERA’s Graduating Class of Startups

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Down by the frigid waterfront in Chelsea this morning, investors, engineers and entrepreneurs convened on IAC Headquarters to listen to the latest batch of startup superstars pitch their companies at Entrepreneurs Roundtable Accelerator’s Demo Day.

The startups of ERA’s Winter 2014 class presented their services and business plans to a crowd of over 800. Each company spent about fifteen minutes on stage giving their pitches — prepared for with the help of presentation coaches — to a packed room of techies and potential investors. Read More