It's Zuck's World We're Just Living In It

Facebook Throws Its Considerable Weight Behind Organ Donation

(Photo: Facebook.com)

That “life-saving” feature Facebook has been teasing? It’s a big push to support organ donation. Thousands die every year waiting for transplants, and–thanks to the prompting of his med-student girlfriend–Mark Zuckerberg wants to help close the gap. Users can now publicize via their timelines their decisions to become organ donors. The thinking seems to be that some combination of positive reinforcement and peer pressure will prompt more people to opt in. Read More