Apple in Your Eye

Mac Users Are More Easily Persuaded to Part With Their Cash, Orbitz Realizes

MacPC

Even as we speak, you are leaving digital bread crumbs scattered all over the Internet, there for the taking by marketers. Nor do the details have to be anything particularly consequential to translate into a money-making opportunity.

For example: Orbitz has realized that customers who visit its site from a Mac tend to spend more money on hotels. The company is therefore adjusting its search results accordingly.

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