Be Like the Virus

Wander, the ‘Utterly Pointless Leaderboard’ and the Most Ridiculous Marketing Strategy Ever

onwander splash

Remember when Hipster.com launched with a splash page and some incentives to tweet or whatever, and it went totally viral before no one even knew what it was? (We still don’t know!) Well, New York-based Wander has done them one better, soaring to new heights of social media insanity with a completely baseless viral marketing campaign. Already it’s been endorsed by @FAKEGRIMLOCK and Chris Messina and blogged about by Wired. What is it? “Love the typography onĀ Wander…! Curious what this site will be about… did you reserve your username yet?” Mr. Messina wrote on Google+.

The “incentiveless” sign-up process (in the words of Wander’s co-founder and CEO Jeremy Fisher, formerly of Dinevore) consists of a splash page and a leaderboard. Read More