Shopper's Delight

Keaton Row, the Online Matchmaker for Ladies Seeking Stylists, Names New CTO

A smattering of stylists. (Screengrab via Keaton Row)

Keaton Row, the ecommerce site that matches stylists with clients, is beefing up its tech offerings with a new chief technology officer.

If you haven’t heard of Keaton Row yet, think of it like an Avon for personal styling. After you sign up, you’ll answer a few questions about your body type and fashion preferences. Then, the site gives you a choice of five stylists. You pick one, and she emails you to talk about what you’re looking for. Answer a few more questions and, within 48 hours, she provides you with your own look book full of clothes that meet your requests. Read More

Geeking Out

Nerdblock Means You’ll Never Have to Leave the House for Light Sabers Again

(Photo: YouTube)

Shopping addicts and Betabeat readers alike are probably familiar with Birchbox, the shopping startup that periodically sends you boxes of trendy products. But what if you’re a proud geek, and aren’t interested in Blair Waldorf-inspired lipstick or vegan shit courtesy of Gwyneth Paltrow? What if all you want—besides emerging victorious from your next WOW raid, of course—is to have a monthly box of “epic geek gear” delivered to your door?Nerdblock has you covered (but please never use the term “epic” again). Read More

startup rundown

Startup Rundown: Video Chat with Paula Abdul, and Learn to Say No to Stupid Theme Wedding Ideas

Check out Hang w/ (Photo: YouTube)

Hang out with Hang w/ Hang w/ (pronounced “Hang With”) is kind of like Twitter, except all the posts are live videos, and users will be paid to broadcast. Sorry, what? Does this mean I can literally take selfie videos like it’s my job? “In the future, you will be able to make money from Hang w/,” says the app’s official site, “Hang w/ generates revenue by charging advertisers for the right to advertise during our broadcasts. Because you are the one doing the broadcasting, we feel that you should share in those profits.” The app just closed a $2 million Series A, already has more than 1.3 million broadcasts, and claims celebrity users Paula Abdul, Timbaland and Larry King. You should probably start hanging with this crowd. Read More