It's the Cops!
Yelp for Help
Does that vile pizza joint down the block have a suspiciously high Yelp review, thanks to a series of glowing, five-star reviews by people who’ve written only the one and also sound suspiciously like the manager but wearing a Groucho Marx disguise?
Well, the long arm of the law is reaching out for them, at last. The New York Times reports that, after a yearlong investigation, New York State is cracking down on the practice of fluffing your online reviews with fake positive reviews, as well as the companies who’ll do the dirty work for a small fee.
Did you pick your Sunday afternoon brunch spot based on Yelp reviews? If a recent study is any indication, you have plenty of company. The Guardian reports that two Berkeley economists have decided to quantify the impact of your glowing Yelp review on that Thai place down the street. The results:
You might want to cast a more skeptical eye on online reviews, because it turns out a lot of them are fake. [New York Times]
Flipkart, an Indian ecommerce company, just raised a $150 million round. Now that‘s a series awesome. [The Next Web]
Big data could completely revamp the social sciences, thereby leaving the basement stacks free for trysts. [Edge]
Computers without digital processors? If anyone can do it, DARPA can. [Wired]
Strangely, this hacker calendar looks absolutely nothing like the geek chic calendar from The IT Crowd. [Boing Boing]
We miss Neil Armstrong already. [Wall Street Journal]