Mad Data Science

OkCupid Brags About Manipulating Online Daters in Secret Tests

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After all of the furor over Facebook’s invasive experiments on users’ news feeds, other startups running the same plays had to be thinking: “What do we do now?” In the case of OkCupid, their version of ass-covering is to come out loud and proud about the games they’ve been playing with their users’ hearts.

OkCupid posted a snarky, image-loaded essay on their blog today called “We Experiment On Human Beings!” where they make a list of hijinxes they’ve pulled on their users without them knowing, all in the name of science. In the post, OkCupid cofounder Christian Rudder points to how offended people were that Facebook published a research report based on manipulating users’ news feeds. Read More

Dating: The Final Frontier

Matchmaking App Lets You Set Your Friends Up on Online Blind Dates and Watch It All Unfold

Except through an app. (Photo via www.onlinedating.org)

Friends can be terrible matchmakers, and blind dates are notorious for going horribly, horribly wrong. But if you’re willing to give it all another chance, you can now do it from the comfort of your iPhone.

A new app called Hitch can add a little mystery to your mobile dating life by letting your friends set you up on virtual blind dates. Finally, you can look for love without the superficial swipes. Read More

Dating: The Final Frontier

This Bizarre Dating App Is More Depressing Video Game Than Matchmaker

Floret_Logo

Usually, dating sites and apps try to convince singles that their service is more likely to land you an in-person date than the competition. Tinder gives you a ton of options fast. OkCupid gives you the best match. HowAboutWe makes the first date the absolute priority.

Not Floret. Floret doesn’t care in the least about real dates. Instead, Floret is a “dating” app that makes quickly matches you up young singles so that you can just keep chatting with them on your phone and sending them little videos. In order to find your matches, it oddly uses an antiquated logic problem to pit you against other potential matches. Read More

Get Money

Your Old Pal Fred Durst Got a Summer Job Directing eHarmony Commercials

Oh, there you are. Hi, Fred. (Photo via Getty)

The first thing that comes to mind when you think of Limp Bizkit is probably more on the Mike’s-Hard-Lemonade-fueled-gross-high-school-hookup end of the relationship spectrum, rather than the respectable-online-date side.

But that hasn’t stopped eHarmony from recruiting former Limp Bizkit frontman Fred Durst to help them rebrand. Mr. Durst (it feels funny writing that) has directed three commercials for the online dating also-ran, the Daily Dot reports.

eHarmony is most popular with 25-to-40-year-olds, and they’re banking on Mr. Durst to bring in the under-25s, the Dot says. We’re not sure people under 25 have even heard of Limp Bizkit, per se, but whatever. Read More

FAIL

Helpful: Zoosk Explains Exactly What Makeup You Should Wear to Snag a Man Online

Hold it, lady. (Photo via Wikimedia Commons)

Women are confronted with a bevy of tough choices to make all day, every day. What should we wear? How much skin should we show? How little should we eat? What color hand towels should we hang in the downstairs powder room? Will dying our hair red turn us into wanton sluts?

Of course, most of these quandaries stem from the core issue that motivates each and every one of our questions: how do the men feel about what we’re doing?

So we were relieved when the following pitch came into our inbox from dating site Zoosk: “How Do Men Really Feel About Women Wearing Makeup?” This reporter has racked her brain for the answer to this for years. Men are usually so shy about giving their opinions about a woman’s appearance, after all. Read More

tinder? but i just met her

Tinder-Inspired Web Series Releases Third Hilarious Episode

Mr. Hines plays party boy Kenny in the latest installment of "Local Attraction." (Screengrab: YouTube)

Going on a first date tonight? Rest assured it probably won’t be as painful as this one.

“Local Attraction,” the hilarious Tinder-inspired web series that’s already well exceeded its Kickstarter goal, released its third episode today.

In this installment, the talented Connor Hines (who also writes and directs the series) plays Kenny, a house music-loving party boy who’s “in between” jobs and currently working at Sephora. Amanda Shechtman plays Kenny’s date, Lisa, who makes documentaries about international crises. Read More

Love in the Time of Algorithms

Creepy Service Charges $1,500 to ‘Pimp’ Dudes’ Online Dating Profiles

Why use PDA when we could date her? (Screengrab: Tinder)

Finally, just what we’ve all been waiting for: a site that helps creepy dudes on Tinder be even creepier on Tinder.

Yesterday, we spotted The Daily Dot reporting on Personal Dating Assistance (or PDA — get it?), a site that offers to ghost write dating profiles for dudes with no game. Apparently, the service uses “science” to “pimp” men’s profiles, personalize their messages and even find the “highest quality” matches for them.   

Naturally, we decided to head over to PDA to see what all the hullabaloo was about. We wanted to get the inside scoop on the process, and maybe even sign up for, you know, the sake of #journalism. Read More

Love in the Time of Algorithms

Match Launches New iPhone App That Is Basically Tinder

Match.com's new app. (Photo via Match.com)

Remember Match.com? It’s that dating site that makes you read words about people before officially deciding whether or not you want to talk to them?

Well, it now has an app — and there are way fewer words involved. In fact, you might say the app looks a lot like Tinder, everyone’s favorite sex video game.

“The sleek update doesn’t just LOOK better, it boasts iPhone-exclusive features like ‘Stream’ and ‘Mixer,’ helping singles make quicker connections with familiar swipe-to-like functionality and an endless array of photos,” a Match press release reads. Read More