Can You Digg It?

The Digg Bang Theory: Can Betaworks Make a Run on Reddit?

Mr. Rose (Photo: flickr.com/joi)

In the winter of 2004, soon after the husks of once-great dot-com startups had dried and shriveled, a 27-year-old college dropout named Kevin Rose deployed a barebones new site, simply named “Digg.”

It was one of the first social networks in existence. Back then, the term “social networking” hadn’t shouldered its way into our lexicon yet. Facebook was a nascent, walled platform for college gossip; Google was still idly toying with its search algorithm; Twitter wouldn’t launch for another two years.

News itself was a hierarchical affair, largely produced and disseminated by trusted broadcasters and editors. Journalism’s democratizing forces hadn’t congealed, yet; bloggers weren’t sitting front row at fashion shows or making a living off of Google Ads. The idea that a community of Internet geeks could manipulate the news cycle would’ve elicited howls of mocking laughter from the Conde kingmakers. Read More

Can You Digg It?

Betaworks Releases Preview of New Digg: ‘Beautiful, Image-Friendly and Ad-Free’

v1 wireframes. (Photo: Rethink Digg)

The clock is ticking for the team at Betaworks, which has promised to overhaul its newly-acquired social news site Digg by Thursday. Today the team published a preview of V1, complete with photos of design wireframes and some hints as to what we can expect of the new release.

Rethink Digg stresses that V1 will adhere to minimalist themes. Many of the bloated features tacked on to the old version of Digg as an afterthought–features that drove many of its users permanently to Reddit–will be lumped off in favor of three core principles: “Top Stories, Popular and Upcoming.”

Hmm, that sounds familiar. Read More