Rendering of the new office by WeWork architect Danny Orenstein.

WeWork Labs, the 50-person coworking experiment that at times seems more like an incubator, currently located at the Soho location of coworking network WeWork, will be moving to 175 Varick Street in February 2012. "We hope to take the current incubator format to the next level and will accommodate and mentor hand-selected tech companies in their different stages of growth," Onepager cofounder and WeWork Labs handyman Matt Shampine told Betabeat by email.

The new space will feature dedicated desks for early stage startups and private offices for more advanced companies, not unlike the current setup in the embedded Soho Labs. "The new building on Varick Street will also have a private entrance for all WeWork members that will include a coffee shop, game area, and can be turned into an event space," Mr. Shampine said.

This is the largest lease to date for the rapidly expanding WeWork, which leases another 115,000 square feet or so in its Midtown, Soho and Meatpacking locations, and still has a six-month waiting list. WeWork will occupy 75,000 square feet of the Varick building—that's 700 desks!—of which 17,000 square feet will be dedicated to WeWork Labs. WeWork had been scouting for the location for six months, broker Sean Black told The Commercial Observer.

Onepager, the startup from Matt Shampine and the design team formerly known as Simande, just announced a seed funding round: $350,000 from New York angel investors Daniel Eskapa and Mark Birch. Mr. Birch, who has a similar portfolio of startups targeting small business, is now an adviser to the company.

With their launch party already behind them, Onepager is planning to use the money to market the product--a dead simple website builder for small businesses--and continue adding features. Next up: an embeddable widget that pulls in what people are saying about your company on social media.

Oh, and maybe use some cash to buy the coveted onepager.com, which is owned by a large financial research company, Factset, that is essentially squatting on it. In the meantime, at least onepagerapp.com, the startup's current URL, is the top result in Google for "onepager."

"We have a decent amount of free users and a growing amount of paid users," Mr. Shampine told Betabeat. "They're international--one of our first customers was in the U.K.. I was just helping one today in Spain. We were just going back and forth on Skype for half an hour."

Onepager takes customer service very seriously, he said, although the goal is to make the product intuitive enough that people can figure out how to use it on their own. "The number of customers that we've actually had to deal with on a one-on-one basis, I think I could count on two hands," he said.

Onepager is getting popular with small churches and pastors, he said. "It makes sense because when you move to a city like New York and you want to find a church the first thing you do is turn to the internet."

He said the site is also gaining traction among real estate brokers including Ken Kader, the father of New York entrepreneur Tawheed Kader, of Tout.

Originally, Mr. Shampine described the app as an "About.me for small business." Now he's taken to comparing it to Tumblr. For a while, the model was a 14-day free trial. But the startup was pushing out features so fast that they realized it was undermining their ability to upsell. Now users can sign up for Onepager for free, or pay $8 a month for a custom URL, analytics and integration with MailChimp. The company was founded by Matt Shampine, Matt Moore, Eric Tarn, and Yin Yin Chan, formerly the design agency Simande, and operates out of WeWork Labs.

via LaughingSquid

FUNDING FUN. Who is surviving the seed stage slaughter? General Assembly, obviously, which raised $4.25 million from some Russian billionaire and other folks. Crowdtap, the on-demand user testing service, just raised a $7 million Series A financing round led by the Foundry Group. "The funds will be used to help continue the rapid growth we have experienced in our first couple years and continue to build a world class platform to help brands connect to, manage and market with their influential consumers." AppFirst, the "next generation application problem resolution system for the application performance management market," announced it closed its Series A for $4 million, led by Javelin Venture Partners. "FirstMark Capital and First Round Capital, original backers of AppFirst, also participated in the financing agreement."

STEALTH RUMBLINGS. Philip Kaplan, a.k.a. Pud of FuckedCompany.com, just sold his startup TinyLetter to MailChimp and is banging away at another, Fandalism, which is some kind of tool for musicians of all types. Fandalism has 197 fans on Facebook, but when's it coming out? "Within the next 4 weeks-ish, hopefully. Sorry for the delay."

FEATUREFUL. Onepager, the About.me for businesses, is now freezy. As the startup announced last night at New York Tech Meetup, among other features: "We got rid of the 14 day free trial.  Users now can make their own Onepager site for free and keep it indefinitely. We now have a dashboard for users that will allow them to see their visitor analytics. These analytics include views, sources, and keywords. Small business owners now have the ability to add a 'subscribe' area on their website to collect email addresses.  The owners may then send newsletters out directly to their subscribers from the Onepager dashboard."

RESTART. Reddit became a startup again, spinning out from under Conde Nast, and has some big things planned.

STILL HERE. KeyWifi, the bootstrapped wifi-sharing startup, continues to send newsletters, which seems like a good sign for an extremely ambitious startup. And they have some news: "We're providing wireless services for the Contact Summit in October. We're also supporting the efforts of a new collaborative community, NYC Shared Squared."

TO DO. New Work City is ramping up on events. Check out the Instagram meetup tonight, aided by new NWC member Snapr. "Five up-and-coming Instagramers on the NYC scene (mostly street photography, architecture, cityscapes) will be presenting 5 photos, discuss the story behind them, technique, etc, then have a Q&A." Then, of course, head to a bar. That's how NWC does. Don't forget Video Hack Day at General Assembly on Saturday.

Demos on deck range from food, drinks, stories, tasks and an "open source framework for creating machine vision appliances." Sweet! We've written about some of them before--Gojee, CalorieCount and Onepager--but others are news to us. Full lineup is below.

Drynks – Journals your experiences with wine, beers, and your favorite liquors, and allows you to share them with friends via Facebook. Presenters: Fernando Garza and Chevon Christie.  Twitter: @binaryred

Framey – Framey makes it offensively simple to integrate video recording into your site. Presenter: Chris Danzig.

Gojee - Curates recipes from top food bloggers around the world and lets you browse them in a gorgeous visual interface. Presenters: Tian He and Mike LaValle. Twitter: @gojee

Ingenuitas – Ingenuitas distributes an open-source framework called SimpleCV for creating machine vision appliances. Presenters: Katherine Scott & Nate Oostendorp. Twitter: @ingenuitasinc

Kikin – Touch browsing... the way it should be! Presenter: Brian Rogers Twitter: @kikin_inc

Moveable Feast Mobile Media - Empowers storytellers to craft richly illustrated, location-specific narratives, and easily publish them to the Moveable app. Presenters: Steve Schultz and Brad Heintz.  Twitter: @moveable_steve

Onepager – The easiest way for a small business to create and manage their website. Presenters: Matthew Moore and Matthew Shampine. Twitter: @OnepagerApp

StoryDesk – An outrageously simple web-based authoring tool for creating and maintaining elegant iPad catalog, presentation and story apps. Presenters: Jordan Stolper. Twitter: @StoryDesk

TaskRabbit – A web and mobile marketplace that safely and reliably connects people and businesses with others in their community to get everyday and skilled Tasks done. Presenters: Leah Busque, Kevin Cruz. Jamie Viggiano.  Twitter: @taskrabbit

Hack of the Month: CalorieCount - An award-winning health and wellness website with more than 2.9 million users that provides members with healthy-living advice, innovative tools and free mobile applications. Presenter: Igor Lebovic.