Fitness 2.0

New Biometric T-Shirt Makes Fitbit Seem Like a Child’s Toy

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Companies that sell fitness tracking wristbands are having a hell of a time getting people to actually keep wearing them. Fitness tracking startup OMSignal thinks the way to get people to keep using the tech is to actually put the tracker in your clothing.

As of today, OMSignal is selling their new line of fitness tracking clothes, starting with a men’s line. The collection includes long sleeve and short sleeve shirts, which you buy along with a small black tracking box. The box — which you have to attach to whatever clothing item you’re wearing — is a tracking module that hooks up to the shirt and sends the biometric data to your phone via bluetooth. Read More