This Happened

Kickstarter Campaigns Are Now Hiring Publicists

The ODOC iPhone and iPod dock. (kickstarter.com)

As Kickstarter grows, now with multiple million-dollar and multi-million dollar projects, the insidious forces of capitalism that ruin all things pure and DIY are sneaking in. This morning Betabeat received our first press release about an unfunded Kickstarter campaign raising $70,000 for a new iPhone dock. Heretofore, the vast majority of Kickstarter’s press has been from virality and word of mouth. “Any interest in information or images for post?” the rep, from OrangePR, asked in an email. First of all, no, it’s all on the Kickstarter page. But we’re wondering how much of the funding raised on Kickstarter will go toward paying that PR agency. Read More