Crushing it on the job listings front.

It’s hard out there for a startup, what with the tech talent crunch and all. A different kind of hardship than the one faced by America's millions of underemployed, of course. But how are you going to recruit a programmer when Facebook can throw more money at almost any candidate worth having? At the seed-stage level, you'll need more than the promise of equity and the ability to work from home.

Well, two well-funded companies have figured out one way to stand out from the pack: cutesy job postings!

Exhibit A: This lengthy listing seeking an office manager for the Obvious Corp.-backed Medium. To better reflect the company culture and to pinpoint the type of employee sought, the position has been dubbed "office host," because:

"Just like that perfect party host, you’ll make sure all the details in our office are organized and that everyone is having a great time every day."

Hmm, “office dorm mom,” sounds more apt--with shades of “office cruise director.” For instance, here's how you start the morning: "As people filter in, your warm greeting and unwavering smile make them forget how much Muni sucks and reminds them why they are excited to come in each day to be with their work family."

The post goes on to outline specific duties like handling invoices, but woven throughout are the more ineffable responsibilities:

Someone stops at your desk to chat about a show they are going to next weekend, a couple others gather and a few of you decide to all go because you’re all just awesome peeps.

Perhaps this listing should have simply read: "Wanted, one Joan Holloway for promising SF startup. Martini ingredients provided."

Meanwhile, on the opposite end of the spectrum, comes this aw-shit-ya'll listing on Hacker News from the incorrigible team at Rap Genius. Title: "Rap Genius (YC S11) Seeks Brilliant Engineers to Build Internet Talmud." The gang is seeking (1) genius Rails programmer, (1) genius iOS/Android programmer and (1) genius front-end developer who can also design. Presumably, no non-geniuses need apply.

To be considered, you must be:

down to help build the Internet Talmud (aka the best hip hop site, the best lyrics site, the best music social network, the best wikipedia for explanations of all of text, etc, etc)

If you sign on, your "pretty serious bennies" will include, "SICK salary & equity. You won't be taking a pay cut to work here (unless you work for a hedge fund...)," as well as "Free bomb health insurance," a new iPhone, a gym membership and unlimited free Seamless.

"SWA-SWAAG!" the posting concludes.

At least no one can say expectations weren’t laid out perfectly clearly from the outset.

(h/t Matt Langer)

(Photo: Makr.io)

After the tragic loss of one of its core members, the team behind Diaspora--a Y-Combinator-backed open source "anti-social network"--went underground for a while, privately grieving while attempting to keep the well-funded and highly hyped company running. But the startup show must go on: AllThingsD reported today that the Diaspora team channeled their grief into a new site--launched today and called Makr--that allows you to easily remix and distribute photos.

Makr looks a lot like a slew of different products out there, including NYC-based Can.vas and Obvious Corporation's newest platform Medium, while borrowing the notion of a "front page" populated by trending posts from Reddit. Users can upload their own images or remix already posted ones, adding pithy captions. Other users can then like, remix or comment on photos.

We caught Makr cofounder Max Salzberg in a chat on the site while browsing, and he agreed to discuss Makr with us--only after he was done making his bacon, of course.

"It’s kind of like the game Telephone that people played in kindergarten," he told Betabeat by phone. "You say one thing, but the next person hears another thing. We’re trying to think of a simple, easy way for people to be creative. You can play around with a simple quippy thing and then your friends can riff off of that."

"I think that what we’re trying to do is make memes for everybody, so it doesn’t need to be a lolcat or some sort of weird internet comment to be a meme," Mr. Salzberg added. "We think people will use Makr in schools and in workplaces. You can express some sort of emotion and other people can kind of respond in a way that's about creating something."

(We decided to leave the debate over the difference between a meme and an image macro for a later time.)

Makr's front page is dominated by images that are a little self-referential, including a bunch of remixed pictures of the Makr team itself and captions like "Makr.io: Powered by Mariah Carey & Pizza." But perhaps Makr's most powerful idea is the notion of hosting both real and virtual parties where users schedule a time to get together and remix photos. As someone who clings to our computer on Friday nights like most people do a whiskey sour, we can definitely see why that's appealing.

"Most people think technology is mediating you from the real world, but we feel like it’s giving you this opportunity to have another way to hang out with your friends," said Mr. Salzberg

As for the future of Diaspora? Turns out it doesn't really need the team to stick around and run things.

"Diaspora is more of an open-source community project; at this point there’s lots of people all over the world working on it," Mr. Salzberg said. "Makr is our main focus."

Hey girl. (Photo: Tumblr)

Google Maps updated its transit layer and now has scheduling info for more than a million public transportation stops, but that still won't make the F train come any faster. [Google]

Speaking of Google, its Mountain View campus has a 3D pasta printer for its employees. We're not jealous or anything... [TechPP]

What's the deal with Obvious Corporation's new publishing platform, Medium? Nieman Lab breaks it down for you. [Nieman Journalism Lab]

Fresh off the heels of his amusing lawsuit debacle with Charles Carreon, The Oatmeal is putting his efforts into building a museum for Nikola Tesla. [The Oatmeal]

People pirate because it takes three years for Avatar to come out on 3D Blu-ray, apparently. [Gizmodo]

Mr. Miller (joshm.co)

On a recent Wednesday afternoon, Josh Miller, the precocious 21-year-old Princeton dropout behind Branch, one of tech’s most buzzed-about new startups, took The Observer on a tour of the Obvious Corporation, a growing operation helmed by the cofounders of Twitter that advises and invests in an elite set of fledgling tech companies, Branch among them.

The San Francisco office radiated industrial California coziness, with tall windows and exposed pipes, dark grey walls and a fridge overflowing with Vitamin Water. Mr. Miller, who is tall and insouciant, with the laid-back linguistic tenor of one who spent his childhood in Santa Monica, bustled about the office, seemingly unthreatened by the fact that he is both much younger and less experienced than the majority of Obvious employees.

“Check this out!” he called from a breezy conference room with a panoramic view of downtown San Francisco. He pointed to a wet bar fully stocked with top-shelf bottles. “You know, I’m just out of college, so sometimes I’m, like, afraid to drink any of this because it’s so expensive! It’s like, where’s the Franzia?” he joked, referring to the cheap boxed wine favored by destitute college students.

Though he will return to New York this month, Mr. Miller has been working from Obvious’ offices since January due to the success of Branch, a platform he founded last summer that attempts to make online discussion easier and more worthwhile. The Branch website looks a lot like the comments section of a blog, though with a simpler and sleeker interface, and allows users to host invite-only discussions, ideally between experts or those who are passionate about a given subject.

“Thoughtfulness makes Branch different,” Biz Stone, a cofounder of Twitter and one of Branch’s advisors, told The Observer via email. “Every decision made in building the platform was given craftsman-like attention, and that sort of attention has an impact on the way people perceive and use the service.”

At its core, Branch is an attempt to resolve a raging debate among Internet enthusiasts over how to fix the “online conversation” problem. Website commenting sections have long been the target of Internet trolls and snarky know-it-alls, with anonymity generally exacerbating the problem.

But it’s not just about the trolls: One of the far-reaching problems with online discussion is that it’s open to everyone—the people we’re happy to hear from and also those we’d prefer to ignore. On the Branch blog, Mr. Miller wrote that he sees a “profound power inherent in the open exchange of information.” Branch, with its invite-only model and focus on quality conversations among identified users, is one of the first well-backed attempts at revitalizing online discourse, but it’s also a gated community seeking to promote intelligent dialogue: unlike most of the Internet, no dumb, off-topic or anonymous opinions are allowed.

Of his initial pitch meeting with Mr. Miller, Obvious Corporation cofounder Jason Goldman said that he believed “Branch was a big disruptive idea and was obvious in the sense that all the best ideas are obvious in retrospect.”

Some of Manhattan’s media moguls, including Gawker Media founder Nick Denton, have also been experimenting with ways to revamp online conversation. Recently, Mr. Denton told the tech news blog GigaOm that he believes Mr. Miller is one of the most interesting people in tech.

“Josh is working on a hard and important problem—online conversation—that hasn’t been solved yet,” said Jonah Peretti, cofounder of BuzzFeed and the Huffington Post and one of Branch’s advisors. “He really wants to solve the problem and will do whatever it takes to make it happen, even if it is hard, even if it takes longer.”

Since last summer, Mr. Miller has morphed from being a Princeton soc major to a college dropout with a half-baked idea to a cofounder of a well-funded, highly hyped company with advisors like Mr. Peretti and Twitter cofounders Mr. Stone and Ev Williams.

“If you had told me I was going to drop out of school, I would have said you were crazy,” Mr. Miller announced, after we’d settled into comfortable leather-backed office chairs in one of Obvious’ sun-drenched conference rooms. Behind him, a red plastic pig stared out at us from behind a glass dome. “If you had told me I was going to move to San Francisco, I would have said you were crazy. And then three months later move back [to New York]? I would have thought you were fucking insane.”

Mr. Miller attributes much of Branch’s swift rise to the fact that New York’s nimble tech scene yields myriad chances to meet with tech types who are eager to help. “You know how busy BuzzFeed is. But still, Jonah took this random meeting with this kid who had some sketches on a piece of paper,” he said, still clearly astounded by his luck.

Up until last year, Mr. Miller was known primarily for his activism in the education sector. While still in high school, he was named a CNN Hero Finalist in the “Young Wonder” category for devising a scholarship program that aimed to alleviate racial tensions following the death of his friend Eddie Lopez, who was killed in a gang-related drive-by shooting. At just 18 years old, Mr. Miller spoke at the Aspen Ideas Festival, before shifting focus entirely to delve into the tech sector.

As a junior at Princeton, Mr. Miller decided to intern at a startup called Meetup. The company’s cofounder Scott Heiferman brought him to his very first New York Tech Meetup, an event held monthly at NYU that is typically packed with more than 750 tech enthusiasts.

“It was the coolest experience,” gushed Mr. Miller. “The energy of the room was incredible. Especially as someone who doesn’t know tech, it was like—oh, my God! People are excited, and they boo when you talk about revenue, and it was just a really cool environment.”

It was at this event, under the wing of Mr. Heiferman, that Mr. Miller decided to become an entrepreneur. At a startup workshop, he teamed up with an NYU student named Hursh Agrawal; together, the two devised the plan for Roundtable, an early prototype that would eventually become Branch.

By the time the 48-hour event had ended, and his project had won the competition portion of the weekend, Mr. Miller had found a potential technical cofounder and an idea that he was passionate about.

Eventually, he also persuaded Cemre Güngör, an NYU masters student and part-time designer at twee e-commerce site Etsy, to join the team. In order to woo Mr. Güngör, Mr. Miller told him that they would pay him twice as much as he was making at Etsy, which was a boldfaced lie—Roundtable had absolutely no capital at the time.

“What a hustler,” recalled Mr. Gungor via email. “I knew the company didn’t have any money, [but] liked the energy of Josh and Hursh so much that I decided to start informally helping out.”

With the team assembled and well-known advisors onboard, Roundtable exploded. After it was named one of the 20 hottest startups by Business Insider, investors started indicating interest, and Mr. Miller took a leave of absence from Princeton to focus on his startup full-time, much to the chagrin of his mother.

Mr. Miller’s success is attributable in part to his charm, which was mentioned by almost everyone we spoke to. He is also fiercely determined: He once drove from Los Angeles to San Francisco and back in one day just to meet with Jason Goldman, a cofounder of Obvious.

“I definitely think he thought I was a little crazy at first,” Mr. Miller joked.

“[Josh] is a natural, charismatic leader who people want to root for,” Mr. Goldman said.

Mr. Miller is also take-charge and highly organized; he meticulously scheduled every detail of our interview, including when and where it would take place and precisely how long each portion—the tour, the interview and lunch—would last. Somehow, in an industry bursting with dotcom veterans, his age and relative naiveté haven’t hindered his growth but have served to make him all the more endearing.

“Josh is absolutely relentless and determined,” said Mr. Peretti, whose initial wisdom—that Branch’s vision might be too hard to accomplish, and that Mr. Miller should stay in school—was mostly ignored by Mr. Miller.

After the tour of Obvious, we walked the few blocks over to The Grove, a busy lunchtime spot in downtown San Francisco that boasts an ethereal tree strung with lights. At the register, Mr. Miller swatted away our credit card.

“My mother will kill me if I let you pay,” he insisted, a reminder that, successful or not, he is really young.

“Josh is incredibly focused and responsible at work, but this doesn’t always translate into his personal life,” Mr. Agrawal told us via email. “He is so lazy with laundry that after it’s done, he just leaves it in the dryer—like, perpetually—and runs the dryer for 10 minutes every morning to warm up and de-wrinkle his clothes for the day.”

Next month, the Branch bunch will return to New York to work out of the Betaworks office, another startup incubator that backs them. Despite the ups and downs of the current media landscape, Mr. Miller said that he likes that New York is media-oriented. “I think a lot of tech companies are scared and allergic to the word ‘media,’” he told us. “They’re like, ‘Oh, it doesn’t scale!’ But we’re really interested in that space, so New York is perfect for us.”

“I’m going to try to take a lot of meetings on the Highline,” he added.

A few weeks after our interview with Mr. Miller, Mr. Denton introduced a new commenting platform across all Gawker Media properties that focuses on empowering users, a seven figure investment. Oddly enough, he decided to call each discussion thread a “branch.”

“Well, the idea of comments as a tree is owned neither by Branch nor us,” Mr. Denton told us by email. “Not going to avoid using a word because it’s in their name.” He pointed us to emails he had sent as early as 2008 that discuss the idea of comment threads as trees and branches. Just after we reached out, Mr. Denton started a “branch” on the site justifying his decision to employ the term by printing an old internal email that had used it. There have been discussions about licensing the technology to other companies.

Mr. Miller said he had “no comment” on the incident, but it was clear that the Branch team was not thrilled with Gawker’s terminology. Eventually, he admitted to the The New York Times, “I just wish [Mr. Denton] would have used a different name.”

Mr. Miller seemed mostly unfazed by this taste of cut-throat competition. While start-ups like his don’t have a great survival rate, for now he remains marvelously tanned and earnest, eager to return to New York and build the next great Internet company.

After lunch, as we were both rising to leave, Mr. Miller had a question for us. “Can I give you a hug?” he asked, extending his arms.

A version of this story appeared in The New York Observer on May 2nd.

Mr. Denton (flickr.com/scriptingnews)

Gawker overlord Nick Denton's commenting revolution is in full swing, with the first phase--revoking the illustrious "star" from each commenter, and temporarily disabling comments altogether--implemented last week. Mr. Denton has been very vocal about the fact that he wants to ditch the site's old insidery cabal of snark-obsessed commenters in favor of more thoughtful, inclusive discussion.

His approach reminds us of a little startup we know that, with the help of its Obvious Corporation connections, has been gaining major traction on both coasts. According to GigaOm, Mr. Denton is a huge fan of Branch:

The most interesting people in tech:

GigaOM: “Who do you pay attention to when it comes to tech or online media?”

Denton: “I always watch what Evan [Williams] is doing, because I’m obsessed by Internet discussions, and how bad they are, and how much better they could be. Josh [Miller] at Branch is interesting [Branch has been funded by Williams' Obvious Corp and does hosted invitation-only discussions].

A conversation regarding the merits (and lack thereof) of Mr. Denton's new vision already took place on Branch last month, with some of the media scene's most well-known players participating, but Mr. Denton himself did not chime in. "First thing I thought of when I saw Branch for the first time last week was Denton's comment push," wrote Curbed founder Lockhart Steele.

Perhaps Mr. Denton watches Branch so closely because it possesses an almost identical vision for online conversation. Do we sense a Gawker/Branch partnership--or fracas--on the horizon?

Mr. Miller (joshm.co)

Attention, everyone. Josh Miller, Princeton dropout and cofounder of Branch--a curated discussion platform backed by some big name financiers--would like you to know that he has decided to return to New York (cue thunderous applause).

In an earnest missive penned for PandoDaily, Mr. Miller explains that he has decided to leave the Obvious Corporation's San Francisco HQ to move back to New York, where Branch first started. Jason Goldman, COO of the Obvious Corporation and ex VP of product for Twitter, is heading to New York with him, where they can continue to work on Branch with the help of that sweet $2 million they just pocketed.

So what's the big reason for Mr. Miller's New York return? Turns out San Francisco is 'just too nice.'

"The nature is too accessible, the architecture is too Victorian, and the weather is too perfect. The quality of life here is unrivaled. But I feel like I haven’t earned that yet. One day, I’ll bike across the bridge and meet my family at Mill Valley Beerworks.

For now, I miss the grit and grime of New York. It is real and raw, and the commotion of the city is contagious. Startup life is characterized by constant motion and tenacious tinkering, not hikes on Mt. Tam and brunch in the Mission, and the pace of life and breadth of humanity in New York is invigorating. I like to tell people: New York is like coffee. You know it’s not good for you, and you don’t really like the taste, but you just can’t get enough. The rush, the jitters, they’re addicting, as are startups."

Listen. We get it. The temperate climate, the ubiquity of startups, the stench of a SoMa alley turned again into a homeless man's bathroom: San Francisco just isn't for everyone. Even this reporter is admittedly dumping the keys to her breezy San Francisco apartment for a dark box somewhere in the nether-reaches of Brooklyn. San Francisco is majestic, healing, unfettered--but for some people, these qualities only make it more difficult to hunker down and get to work. There's only so many hours you want to spend on a computer when the blue gash of the Pacific is just a bus ride away.

Underfunded underdogs proudly waving "Made in NYC" pom-poms are eagerly awaiting your arrival, Mr. Miller. So we welcome you back to New York, a place that has never, not once, been described as "too nice."