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	<title>Betabeat &#187; #Objectify</title>
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		<title>Booting Up: &#8216;Objectify a Man in Tech&#8217; Day Over Before It Started</title>

		<comments>http://betabeat.com/2013/01/booting-up-objectify-a-man-in-tech-day-over-before-it-started/#comments</comments>
		<pubDate>Mon, 28 Jan 2013 08:00:18 -0400</pubDate>
					<link>http://betabeat.com/2013/01/booting-up-objectify-a-man-in-tech-day-over-before-it-started/</link>
			<dc:creator>Patrick Clark</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=77731</guid>
		<description><![CDATA[<p><div id="attachment_77741" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/01/biddle.jpeg"><img class="size-full wp-image-77741" alt="Gizmodo’s Sam Biddle sluttin’ it up at CES. (Photo: Gizmodo)" src="http://nyobetabeat.files.wordpress.com/2013/01/biddle.jpeg" width="300" height="169" /></a><p class="wp-caption-text">Gizmodo’s Sam Biddle sluttin’ it up at CES. (Photo: Gizmodo)</p></div></p>
<p>"Objectify a man in tech" day is no longer a thing. Tech journalist Leigh Alexander proposed the exercise last week in hopes it would "<b>catalyze discussions about the way we use language </b>and how seemingly-innocuous 'compliments' are belittling and distracting";  now she's "<b>worried that point will be lost </b>and that harm can be done." [<a href="http://sexyvideogameland.blogspot.co.uk/2013/01/no-more-objectification.html">Sexy Videogameland</a>]</p>
<p>The Department of Defense is gearing up to add 4,000 employees to its Cyber Command; The Pentagon may make an honest hacker out of you yet. [<a href="http://www.nytimes.com/2013/01/28/us/pentagon-to-beef-up-cybersecurity-force-to-counter-attacks.html?ref=technology&amp;_r=0">NYT</a>]</p>
<p>Is Marissa Mayer's relationship with Wall Street already on the rocks? Analysts will be looking for tangible improvements under Ms. Mayer's leadership when Yahoo reports quarterly results later today. [<a href="http://money.cnn.com/2013/01/27/technology/yahoo-earnings-mayer/">CNN Money</a>]</p>
<p>Uber CEO Travis Kalanick has a prediction for e-hailing in New York: "Drivers will make a lot of money." [<a href="http://online.wsj.com/article/SB10001424127887324235104578244231122376480.html?mod=wsj_share_tweet">WSJ</a>]</p>
<p>"Wait, how 'bout we trade you some promoted tweets for a tax break?" [<a href="http://www.buzzfeed.com/justinesharrock/how-tech-companies-bought-big-tax-breaks-with-prom-8887">BuzzFeed</a>]</p>
<p>It's the year of the sexy, sexy enterprise startups. [<a href="http://techcrunch.com/2013/01/27/the-enterprise-cool-kids/">Tech Crunch</a>]</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_77741" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/01/biddle.jpeg"><img class="size-full wp-image-77741" alt="Gizmodo’s Sam Biddle sluttin’ it up at CES. (Photo: Gizmodo)" src="http://nyobetabeat.files.wordpress.com/2013/01/biddle.jpeg" width="300" height="169" /></a><p class="wp-caption-text">Gizmodo’s Sam Biddle sluttin’ it up at CES. (Photo: Gizmodo)</p></div></p>
<p>"Objectify a man in tech" day is no longer a thing. Tech journalist Leigh Alexander proposed the exercise last week in hopes it would "<b>catalyze discussions about the way we use language </b>and how seemingly-innocuous 'compliments' are belittling and distracting";  now she's "<b>worried that point will be lost </b>and that harm can be done." [<a href="http://sexyvideogameland.blogspot.co.uk/2013/01/no-more-objectification.html">Sexy Videogameland</a>]</p>
<p>The Department of Defense is gearing up to add 4,000 employees to its Cyber Command; The Pentagon may make an honest hacker out of you yet. [<a href="http://www.nytimes.com/2013/01/28/us/pentagon-to-beef-up-cybersecurity-force-to-counter-attacks.html?ref=technology&amp;_r=0">NYT</a>]</p>
<p>Is Marissa Mayer's relationship with Wall Street already on the rocks? Analysts will be looking for tangible improvements under Ms. Mayer's leadership when Yahoo reports quarterly results later today. [<a href="http://money.cnn.com/2013/01/27/technology/yahoo-earnings-mayer/">CNN Money</a>]</p>
<p>Uber CEO Travis Kalanick has a prediction for e-hailing in New York: "Drivers will make a lot of money." [<a href="http://online.wsj.com/article/SB10001424127887324235104578244231122376480.html?mod=wsj_share_tweet">WSJ</a>]</p>
<p>"Wait, how 'bout we trade you some promoted tweets for a tax break?" [<a href="http://www.buzzfeed.com/justinesharrock/how-tech-companies-bought-big-tax-breaks-with-prom-8887">BuzzFeed</a>]</p>
<p>It's the year of the sexy, sexy enterprise startups. [<a href="http://techcrunch.com/2013/01/27/the-enterprise-cool-kids/">Tech Crunch</a>]</p>
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			<media:title type="html">Gizmodo’s Sam Biddle sluttin’ it up at CES. (Photo: Gizmodo)</media:title>
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