Eye Candy

Swappable Lens Startup ‘Frameri’ Is Coming For Warby Parker’s Throne

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Warby Parker is one of the hottest ecommerce companies of the past five years, and has been awarded all of the startup buzzwords (disruptive, innovative) for their great user experience and direct to consumer business model. But you can’t be an insurgent company without someone else coming up fast for your number one spot.

Frameri, an online eyewear site that makes glasses with interchangeable lenses, officially launched this morning. They’ve set their sites on the trail blazed by Warby, but claim that their product is actually something new in eyewear, as opposed to being the same old product in a new shape, style, or designer label. Read More

Wearable Tech

Google Glass Will Collaborate With Ray-Ban to Dorkify the Classic Frames We All Love

(Screengrab via versace.com)

Google Glass may be a world-changing tech innovation, but the device is having a hard time breaking into the mainstream. It could be the $1,500 price tag. It could be the questionable sanity and social skills of the people wearing it. And it could just be how dorky it looks.

So Google’s making yet another bid to de-dorkify the face computer by partnering with the jarringly named “Luxottica,” which is not an upscale porn company, but an eyewear brand that owns Ray-Ban, Oakley and Persol, Elle reports. Read More