Single Use Apps

Will Macy’s Parade App Succeed Where NYC Marathon App Failed?

macys app

It’s the era of disposable apps! New York-based MyCityWay just announced the release of the first official app for Android and iPhone that will supposedly enhance the experience of watching the Macy’s Thanksgiving Day Parade. The app is built to track the location of parade participants throughout the event, a feature similar to the core offerings of the New York City marathon app that crashed miserably after its servers were overloaded on the day of the event. Read More

Sorry About All App

MapMyRUN: ‘Traffic Did Compromise the App Experience’

marathon app

Betabeat just got a response from a representative for MapMyRUN, the app created for the New York City Marathon. Users were disappointed when the app, which cost $3, failed to track runners as promised. The app now has a one-star review in both the App Store and Android Market. As we suspected, MapMyRUN wasn’t adequately prepared for the amount of activity on the day of the race. Read More