All Covered With Vines
Those who still scoff at the idea of Vine as an influential app, here’s a little more proof that the six-second video-sharing service is not only entertaining, but profitable.
Video news service NowThis News has hired West Palm Beach, Fla., native Cody Johns as their first official Vine VJ, their managing editor, Katharine Zaleski, confirmed today. And, yes, he’s getting paid for it.
Ken Lerer’s answer to the Daily Show–a video startup formerly known as Planet Daily–is stealth mode no more. Today the company announced its proper name–NowThis News–plus the identity of its executive team. The site will launch with a partnership with BuzzFeed in place, positioning the company’s content to go viral like chickenpox in Mrs. Henderson’s kindergarden class. The mission is about what we’d expected: to offer “video news for mobile and social news consumers.” Finally, a real broadcast for those among us who turn YouTube in times of crisis!
However, as lifelong Lois Lane fans, we must register our disappointment that the site is losing its super-heroic code name.