BetaBeat

Since 2009, brothers Scott and Daniel Stedman have been hosting the Northside Festival in Williamsburg and Greenpoint as a cultural showcase for emerging indie bands, filmmakers, and other artistic aspirants of what one might call the McCarren Park Kickball Guild. In fact, the Stedman brothers have staked their careers on the better borough. Ten years ago, they launched L Magazine. Their company, Northside Media Group, is also responsible for Brooklyn Magazine, BAMBill and Summerscreen. “Fairly early on,” CEO Scott Stedman told Betabeat, “We saw that Brookyn was becoming a national adjective for what’s next in the creative community.”

But this year, the brothers are doing something a little different with their “discovery festival”–setting aside two days in the week-long schedule to celebrate the newest members of Brooklyn’s creative class.

“A few years back, people would be graduating college and launching bands and today we feel as often one roommate will be launching a band and the other will be launching a new app or a new website,” said Mr. Stedman. “They’ll be living together and hanging out together and they often come out of Brooklyn and identify themselves as New York.” Yeah, we think we know the type. Read More