Scratch a Niche
This is the first post in a series on ecommerce startups.
The advent of online shopping has threatened to divorce buying stuff from talking to people for good. It’s a shame, because socializing and new stuff acquisition are a potent combo when it comes to raising one’s self esteem.
Not to mention, as Gretchen Weiners once said, “You wouldn’t buy a skirt without asking your friends first if it looks good on you.”
This spring, Nordstrom watched its customers skulk around the department store on-camera and tracked their habits through cell phone signals, as if life were just one big game of The Sims, the New York Times reports. Nordy’s ended the experiment in May, because touchy customers complained for some reason.
But the Times mentions retail analytics company RetailNext in the story, and that company’s site names a host of retailers that use its technology, including Bloomingdale’s, American Apparel and Verizon.
Online pants-maker Bonobos and brick-and-mortar department store Nordstrom have fused their businesses together, the companies announced yesterday, as Nordstrom led a $16.4 million round in the New York startup and will begin selling Bonobos clothing in its stores online and offline.