Fashion Tech

Reverse Disruption: Online Retailer Bonobos Lands $55 Million to Open Brick & Mortar Stores

Nothing in this room is for sale. (Photo via Bonobos)

Bonobos closed their Series D funding this morning at $55 million, bringing their total VC investments over $127 million. This time around, the injection will be used for building out the online retailer’s physical locations.

To the Cult of Disruption, opening physical stores may sound like innovation suicide, but the thing is, Bonobos stores don’t actually Read More

Shopper's Delight

BaubleBar to Sell Its Jewelry In Nordstrom Stores

(Screengrab via BaubleBar)

This post is part of a series on ecommerce startups.

When it comes to ecommerce, a loyal following is essential — and online jewelry retailer BaubleBar has just that. Simply mention the jeweler’s name, and BaubleBar fanatics practically froth at the mouth.

Now, NYC-based BaubleBar is finally partnering with a department store to give their rabid fans a more permanent brick-and-mortar experience. Following in the footsteps of British retailer TopShop, BaubleBar will soon be selling its wares in Nordstrom stores. Read More

They're Watching

Department Stores Now Using Your Smartphone To Track Your Every Move

Oh, cool. (Screengrab:

This spring, Nordstrom watched its customers skulk around the department store on-camera and tracked their habits through cell phone signals, as if life were just one big game of The Sims, the New York Times reports. Nordy’s ended the experiment in May, because touchy customers complained for some reason.

But the Times mentions retail analytics company RetailNext in the story, and that company’s site names a host of retailers that use its technology, including Bloomingdale’s, American Apparel and Verizon. Read More