Fun With Tech
The viral video may be dead as far as ad campaigns go.
The idea of making it big through a single viral hit is not a realistic goal for most advertisers nor is it particularly effective in cultivating an ongoing relationship with consumers even when it does happen.
Instead, we’re seeing a number of brands begin to adopt more pragmatic approaches to YouTube, including the “hero, hub, hygiene” strategy touted by YouTube.
Goooood Morning Silicon Alley!
No matter how pump-up the playlist is, there will always be those of us who need a little more entertainment on a long distance run.
One runner was able to spice things up by using Nike+ to run in different shapes, primarily penises.
Claire Wycoff has spent her summer running paths that appear as drawings of Read More
This is a guest post from Gary Sharma (aka “The Guy with the Red Tie”), founder and CEO of GarysGuide and proud owner of a whole bunch of black suits, white shirts and, at last count, over 40 red ties. You can reach him at gary [at] garysguide.com.
Sooooo…it’s that time of the year again. SXSW (a.k.a. Spring Break for Geeks) is right around the corner, running March 8 to 12 in Austin, Texas. And you know what that means: Parties, parties ‘n more parties!! :) So, once again, we’re putting together what we hope will be THE definitive guide to all this year’s SXSW Interactive parties. We’ll be updating this list regularly, so check back often. And email me if you’re organizing an event or a party.
And I Will Always Google You Google just released its year-end zeitgeist list and Whitney Houston was named the most searched person and term of the year. Gangnam Style clocked in as the second most searched thing of the year and the now-pregnant duchess Kate Middleton was the second most searched person in 2012. In terms of New York’s search history, Hurricane Sandy took the number one slot and was followed by “MTA” and then “NY Knicks” (The new Brooklyn Nets didn’t manage to crack the top 10). In terms of restaurants, Nobu was the most searched place to eat in New York, but Daniel and Chef’s Table didn’t fall too far behind.
It’s Beginning To Look A Lot Like Tumblr Tumblr is instructing its users to tag their favorite posts “#TumblrGiftGuide.” The Tumblr team then will troll through the entries and reblog the best entries onto the official Holiday Gift Guide Tumblr. A look on the site shows a knit skull and a case for an iPad with cute typewriters all over it. No GIFs are currently on the site or for sale anywhere in the world.
Have your heard of this new contraption by Nike, the Fuelband? It’s the company’s latest attempt to capitalize on the techno-fitness craze, and you can’t get in on it.