the ratings game

TV Execs (And No One Else) Rejoice As Nielsen Adds Metrics for Smartphone and Tablet Viewing

Miss you. (Photo: ABC)

Nielsen, the leader in collecting television ratings data, is going to start measuring peoples’ viewing on smartphones and tablets. The Wall Street Journal scoops that the company is finally adapting to the times by rolling out the ratings metric long desired by media companies, who rely on the service to measure ad rates

The announcement is slated for Read More