shorty awards 2014

Social Media Stars Interact IRL at the Shorty Awards

Ms. Leggero in the beginning of the show. (Photo: Shorty Awards)

Social media fame is strange. Twitter, Instagram, Vine and YouTube celebrities are kind of like reality TV stars, but with even more of an everyman feel. They’ve got low budgets and lower inhibitions, and they play characters online who are an extension of their own identities. Reading tweet after tweet, we begin to feel like we know them.

But we don’t. And meeting them in real life can be awkward. They’re not professional socializers, after all, or even traditional entertainers. They’re just people who, from the privacy of their homes, consistently craft tiny bits of entertainment for our consumption. They’ve mastered the art of connecting with people bit by bit, every day — but only when separated by the distance between two given iPhones. Read More

All Covered With Vines

‘Gummy Money’ Graduation: Vine Star Nicholas Megalis Makes a Music Video

(Screengrab via YouTube)

Vine has only been around for about a year, but it’s already leaving its mark culturally. “Vine celebs” are a collection of mostly teens and 20-somethings who regale their hundreds of thousands (or millions) of followers with short bursts of comedy and weirdness. A bunch of them even get paid for it.

And now, one of Vine’s most famous and beloved users, Nicholas Megalis, has released a music video to accompany his iTunes-charting single, “Gummy Money.” The song, of course, grew out of a Vine. Read More

All Covered With Vines

One Year In, Vine Is the Millennials’ Answer to Saturday Night Live

Nicholas Megalis turned his hit Gummy Money Vine into a full length song that climbed the iTunes charts. (Screengrab: Vine.co)

When Vine was launched on this day last year, many self–proclaimed social media experts scoffed. They assumed it would be used like a live–action Instagram, full of insufferable brunches, FOMO–inducing party pics, and narcissistic selfies.

But the network unexpectedly turned into a huge platform for burgeoning comedians. These “Vine celebs” were unknowns last year, and now make a living by being funny on the year–old network. Read More

shameless rumormongering

Rumor Roundup: Nicholas Megalis Pretends to Retire and The Mindy Project Loves Tinder

Hmmm. (Photo: Twitter.com/nicholasmegalis)

We barely knew ye. Prolific Vine celeb and Betabeat fave Nicholas Megalis announced last night via radio show and dramatic vine that he is RETIRING and moving to the Poconos to chill out for a while.

“I’m done,” he said. “I’m just done. Like, I made investments in some small companies … but I’m gonna just sit on that for a little bit, but I got a cabin and I’m gonna chill in the Poconos for a little bit.”

“You’re literally going out on top,” the radio host said.

“My world isn’t the same right now,” another woman in the studio lamented. (Yes, Viners can be dramatic.) Read More

All Covered With Vines

It’s Time For You to Get Vine (And New York’s Biggest Vine Star Will Explain Why)

Video

Nicholas Megalis makes a Vine. (Photo: Nicholas Megalis)

On a warm summer day in late July, hundreds of people gathered in Central Park, some sporting Halloween costumes and all cheering like crazy for a group of their idols who had taken the stage. But the people clustered on the platform weren’t the latest iteration of One Direction or Justin Bieber. They were a small, tight-knit group of kids in their 20s who have millions of followers on Vine–a six-second video-sharing app that only came into existence on Jan. 24 of this year. Read More