Election 2012

Obama’s Social Media Strategist Tells Tumblr How to Win an Election

Everybody likes this (Photo: Facebook.com)

It’s about two weeks later and we’re still reeling from the Presidential election. Luckily, we got our campaign fix today because Tumblr and The Daily Beast spoke to Laura Olin, one of the Obama campaign’s top social media strategists.

Ms. Olin was responsible for scheduling the victory posts to all Obama’s social networks. Most notably, she posted the now-famous photo of a hugging Mr. and Mrs. Obama with the simple caption “four more years.” The post has amassed more than 800,000 retweets and is the most liked Facebook photo of all time.

But like all important moments in history, the much loved post almost never happened, Ms. Olin explains: Read More

Acqui-hires

Newsweek Daily Beast CEO Departs for Lerer Ventures

Formerly of. (Photo: FontShop

Newsweek Daily Beast CEO Stephen Colvin has decamped from his publishing bastion to take a gig as executive-in-residence at Lerer Ventures.¬†As VC titles go it’s one of the less well-defined, but an announcement from the firm offered a little detail, saying that Mr. Colvin will offer “strategic input” to the tech startups in the Lerer Ventures’ stable.

Hey, we can think of one startup in particular that might be able to use Mr. Colvin’s know-how–NowThis News, the viral video network currently being cooked up downtown. Read More