Web TV

Hulu Hoping For Exclusive Content as it Woos Buyers

Time to pull back the curtain on Hulu

The ongoing Hulu saga reminds Betabeat of some kind of Greek myth. Created as the bastard scion of the old TV networks, Hulu is a popular and perhaps soon-to-be profitable service. Yet increasingly it is at war with its parents, who have been kneecapping the upstart to preserve their own power.

The new last week that a sale of Hulu is being considered brought focus on an important detail: Without the networks feeding it exclusive content, Hulu is much less appealing to both consumers and potential¬†acquirers. So Peter Kafka’s report today that the service has locked in its exclusive content deals with Disney and Fox is heartening for Hulu fans. Read More