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	<title>Betabeat &#187; new logo</title>
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		<title>Twitter&#8217;s New Bird Logo: A Shameless Attempt to Win Over Jonathan Franzen?</title>

		<comments>http://betabeat.com/2012/06/twitters-new-bird-logo-is-a-shameless-attempt-to-win-over-jonathan-franzen/#comments</comments>
		<pubDate>Wed, 06 Jun 2012 14:33:34 -0400</pubDate>
					<link>http://betabeat.com/2012/06/twitters-new-bird-logo-is-a-shameless-attempt-to-win-over-jonathan-franzen/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=48845</guid>
		<description><![CDATA[<p><div id="attachment_48906" class="wp-caption alignleft" style="width: 624px"><a href="http://nyobetabeat.files.wordpress.com/2012/06/twitter.jpg"><img class=" wp-image-48906 " title="twitter" src="http://nyobetabeat.files.wordpress.com/2012/06/twitter.jpg" alt="" width="614" height="614" /></a><p class="wp-caption-text">Franzen, can you tweet me?</p></div></p>
<p>After six years, Twitter <a href="http://blog.twitter.com/2012/06/taking-flight-twitterbird.html">announced today</a> that it will be updating its little blue bird. In fact, the company is dispensing with bubbled typefaces and lower-case t's altogether for a more symbolic logo. "From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.)," writes creative director Doug Bowman.</p>
<p style="text-align:left;">Some likened the more aerodynamic redesign to Twitter's new business model. With a <a href="http://www.bloomberg.com/news/2012-06-01/twitter-said-to-expect-1-billion-in-sales-in-2014-on-ad-growth.html">rumored $1 billion in sales expected in 2014</a>, "It’s fitting that the Twitter bird is looking skyward and has a new professional haircut," says <a href="http://techcrunch.com/2012/06/06/twitter-bird-logo/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29">TechCrunch</a>.</p>
<p>But on careful reading, the <a href="http://blog.twitter.com/2012/06/taking-flight-twitterbird.html">oddly high</a><a href="http://blog.twitter.com/2012/06/taking-flight-twitterbird.html">-minded</a> announcement (about lopping off a few feathers) could also be read like a coded plea to Twitter's most curmudgeonly critic, <a href="http://www.oprah.com/oprahsbookclub/My-Bird-Problem-by-Jonathan-Franzen">noted bird </a><a href="http://www.oprah.com/oprahsbookclub/My-Bird-Problem-by-Jonathan-Franzen">obsessive</a> Jonathan Franzen.<!--more--></p>
<p>Back in March, if you'll recall, Mr. Franzen followed up his scathing <a href="http://nymag.com/daily/intel/2011/05/privileged_straight_white_marr.html">anti-Facebook screed</a> with some choice words for the 140 character crowd. " Twitter is unspeakably irritating. Twitter stands for everything I oppose," Mr. Franzen <a href="http://www.guardian.co.uk/books/2012/mar/07/jonathan-franzen-calls-twitter-irresponsible?CMP=twt_gu">told students at Tulane University</a>, denouncing the service as "the ultimate irresponsible medium," for "serious readers and writers."</p>
<p>But Mr. Bowman's description of the new logo makes it sound anything but frivolous:</p>
<blockquote><p>Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.</p></blockquote>
<p>A love of ornithology? <em>Freedom</em>? Ever hear of playing hard to get?</p>
<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='560' height='315' src='http://www.youtube.com/embed/Fh20pdCrCAU?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_48906" class="wp-caption alignleft" style="width: 624px"><a href="http://nyobetabeat.files.wordpress.com/2012/06/twitter.jpg"><img class=" wp-image-48906 " title="twitter" src="http://nyobetabeat.files.wordpress.com/2012/06/twitter.jpg" alt="" width="614" height="614" /></a><p class="wp-caption-text">Franzen, can you tweet me?</p></div></p>
<p>After six years, Twitter <a href="http://blog.twitter.com/2012/06/taking-flight-twitterbird.html">announced today</a> that it will be updating its little blue bird. In fact, the company is dispensing with bubbled typefaces and lower-case t's altogether for a more symbolic logo. "From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.)," writes creative director Doug Bowman.</p>
<p style="text-align:left;">Some likened the more aerodynamic redesign to Twitter's new business model. With a <a href="http://www.bloomberg.com/news/2012-06-01/twitter-said-to-expect-1-billion-in-sales-in-2014-on-ad-growth.html">rumored $1 billion in sales expected in 2014</a>, "It’s fitting that the Twitter bird is looking skyward and has a new professional haircut," says <a href="http://techcrunch.com/2012/06/06/twitter-bird-logo/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29">TechCrunch</a>.</p>
<p>But on careful reading, the <a href="http://blog.twitter.com/2012/06/taking-flight-twitterbird.html">oddly high</a><a href="http://blog.twitter.com/2012/06/taking-flight-twitterbird.html">-minded</a> announcement (about lopping off a few feathers) could also be read like a coded plea to Twitter's most curmudgeonly critic, <a href="http://www.oprah.com/oprahsbookclub/My-Bird-Problem-by-Jonathan-Franzen">noted bird </a><a href="http://www.oprah.com/oprahsbookclub/My-Bird-Problem-by-Jonathan-Franzen">obsessive</a> Jonathan Franzen.<!--more--></p>
<p>Back in March, if you'll recall, Mr. Franzen followed up his scathing <a href="http://nymag.com/daily/intel/2011/05/privileged_straight_white_marr.html">anti-Facebook screed</a> with some choice words for the 140 character crowd. " Twitter is unspeakably irritating. Twitter stands for everything I oppose," Mr. Franzen <a href="http://www.guardian.co.uk/books/2012/mar/07/jonathan-franzen-calls-twitter-irresponsible?CMP=twt_gu">told students at Tulane University</a>, denouncing the service as "the ultimate irresponsible medium," for "serious readers and writers."</p>
<p>But Mr. Bowman's description of the new logo makes it sound anything but frivolous:</p>
<blockquote><p>Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.</p></blockquote>
<p>A love of ornithology? <em>Freedom</em>? Ever hear of playing hard to get?</p>
<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='560' height='315' src='http://www.youtube.com/embed/Fh20pdCrCAU?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
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