After six years, Twitter announced today that it will be updating its little blue bird. In fact, the company is dispensing with bubbled typefaces and lower-case t’s altogether for a more symbolic logo. “From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.),” writes creative director Doug Bowman.
Some likened the more aerodynamic redesign to Twitter’s new business model. With a rumored $1 billion in sales expected in 2014, “It’s fitting that the Twitter bird is looking skyward and has a new professional haircut,” says TechCrunch.
But on careful reading, the oddly high-minded announcement (about lopping off a few feathers) could also be read like a coded plea to Twitter’s most curmudgeonly critic, noted bird obsessive Jonathan Franzen. Read More