Tech Talent Crunch
Knewton, the digital learning startup that just raised a $33 million series D, has announced a big partnership with one of its backers, Pearson. The duo hope to create a new kind of personalized education product. Knewton’s tech will power Pearson’s digital content and the pair will work together to make a new line of digital textbooks and coursework.
Competition for engineers and developers in NewYork is fierce, as it is in tech hubs around the country. It’s a well worn story that Silicon Alley competes with Wall Street for the best programmers. But there is another multi-billion dollar industry in the Big Apple hungry for those mathematical minds: advertising.
Over the last year, reports the New York Times, the number of want ads for highly technical positions has nearly doubled on the industry job board AdExchanger. The wave of big data is rich soil for advertising companies to mine, but it requires some serious quants to seperate the signal from the noise.
“The demand has far outstripped the supply,” said Joe Zawadzki, chief executive of MediaMath, told the NY Times. “The number of things that you need to know is high and the number of people that have grown up knowing it is low.”