HBOKAY

Coming in April: HBO Go, Even if You Don’t Have Cable

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For anybody sick of explaining to their dad why he can’t watch The Sopranos on Netflix, respite is coming.

Finally we have an idea of when we’ll be able to buy an HBO Go subscription without paying for cable: according to an internal memo obtained by Fortune, that service is finally coming in April. There’s still no word on Read More

planet netflix

Netflix’s New Show ‘Marco Polo’ Is an Extended Metaphor For Netflix’s World Domination Plans

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Netflix and might be eating traditional television whole, but Netflix’s user growth could be slowing down here in the U.S. as they reach market saturation in the U.S.. Luckily, the United States is less than five percent of the world’s population.

Over the weekend New York Times took a look at Marco Polo, a Netflix original show which will largely feature Kublai Khan, a man who wants to bring the whole world under his domain. How appropriate. Netflix Chief Content Officer Ted Sarandos told the Times that not only is the show a major play at an international audience, but an analogy for what Netflix is going through. Read More

planet netflix

Netflix CEO: Broadcast TV Will Be Dead By 2030

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If you checked Nielsen Ratings, you’d think that the only people watching TV were age 54 and older (and you’d be right), and that Millennials are a black hole of immeasurable Internet content consumption—that is, until Nielsen starts measuring Netflix traffic next month.

But what does Netflix CEO Reed Hastings think about Nielsen’s bold step forward? Meh. Earlier this week, in Mexico City, he said that it’s “not very relevant” either way, according to The Hollywood Reporter. Read More

book club

Oyster Cofounders Explain What Happens When You Combine Books and Big Data

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It’s easy to forget that Oyster, dubbed “The Netflix for Books” by every writer who’s covered them, has only really been around for a year. In that time, they’ve signed on two of the Big Five publishers, built a library of 500,000 books and basically made us forget that Scribd has been trying to contend for exactly the same space.

And at the heart of Oyster’s business is their recommendation engine — a recipe for bringing readers in and hooking them on book after book. On one end of that engine is their editorial offerings — curated collections that go beyond genre and into moods or themes like “The Science of Everyday Life.” This morning, they added more “book list” features, essentially allowing everyone from users to major authors to make their own literary playlists and share them with followers and friends. Read More

netflix nation

Looking For Netflix’s Highest-Rated Titles? This Site Can Help

Well, looks like we're squared away for Friday night. (Getty)

Are you a pretentious movie-watcher? Will you only grace a TV show with the honor of your attention if it has a solid rating on IMDb?

Betabeat recently stumbled upon whatisonnetflix.com, a simple website that tells you which of IMDb and Rotten Tomatoes’ top-ranked movies and TV shows are currently on Netflix. The site also lets you search by genre, as well as for individual titles. Read More

Ello

Why Brands Making Ello Profiles Doesn’t Ruin Everything, Destroy Ello

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Social network newcomer Ello has been going nuclear among people looking for a social network that helps them escape advertising and its evils. And because brands will do everything in their power to sell shit, Ello already has profiles for Netflix, Sonos and news orgs like the Wall Street Journal, the Independent, Engadget, and the Guardian.

This bring a certain confusion for people who aren’t thinking very deeply. That train of thought goes like this: Ello doesn’t sell out to brands, but brands are allowed to be on Ello? Doesn’t that go against their manifesto? Wait, Ello founder Paul Budnitz has one to promote his bicycle company? Hypocrite!

Yes, having marketers aboard ruins everything. Hell, the reason people have flocked to Ello in the first place is escape the social network titans who are alienating every user they can for the sake of advertisers. But there’s a clear divide between Ello simply letting brands make a profile, and re-engineering their site and business model to cater to advertisers, a la Facebook. Read More

Unproven Thieries

The Netflix of Everything: Why Companies Don’t Want You Making Decisions

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Netflix, as you may have heard, is great. A digital economy of scale allows us to pay a ridiculously low price for an ocean of streaming video that we could never hope to watch in all the years we might live, and in return we typically get frustrated by moderate price increases and the recent removal of 24. We keep our subscription through thick and thin, largely because it would be a slight inconvenience to cancel it. Other companies have caught on, and all the big players are trying their hands at movies, TV, music, video games and more. We in the media tend to call this modern incarnation of an old idea “The Netflix of blank.”

It doesn’t stop with entertainment. There are subscriptions for beauty products, clothes,  groceries, contraception, razors, and pretty much everything else you could imagine. Even neo-taxis, like Uber and Lyft (which still require you to make a purchasing decision every time you use them) function mainly by banking on the idea that they can become a sort of transportation default, thus avoiding that pesky moment where people check to see if they’re really getting a deal or not. None of this is new (magazine subscriptions, cheese of the month clubs, Costco, etc.), but both digital distribution and the logistical streamlining of the 21st century are supercharging it. Read More

Freshly Minted

Why’d Apple Buy Beats and Booklamp? Probably to Build a Massive Subscription Platform

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Welcome to Freshly Minted, where we examine an overlooked deal or funding announcement in tech from the past week and tell you what you need to know and why it matters.

The deal: Apple acquired book analysis startup Booklamp for an alleged $10 to $15 million, likely to begin work building a book subscription platform, or something much bigger.

Apple is always stark and shady when it comes to their acquisitions. They’ve bought a number of under-the-radar startups, and when asked why, they offer up the same response:

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Read More

planet netflix

Netflix Wants You to Join Their Elite Team of Paid Binge Watchers

You, soon. (resharenova.com)

We don’t care if you’re a professional puppy walker or the Kardashians’ private pilates instructor; there’s no way your job, however amazing it may be, beats the one for which Netflix is currently hiring.

The online streaming giant is on the hunt for someone in the UK or Ireland to join their team of professional taggers, Time reports. In laymen’s terms, taggers are responsible for sitting at home and binge-watching a butt load of Netflix, and then categorizing the stuff they watch with specific tags. Those tags, coupled with Netflix’s super secret algorithms, help Netflix give its users more specific recommendations.  Read More