Google hopes its sprawling empire will soon extend to television and music, but has had little luck convincing the incumbent players to play nice with its products. As a back door, it seems Google is planning to produce its own content. It’s throwing $100 million into original programming on Youtube, and today Google launched its own music blog, Magnifier.
The site is intended to get users signed up for Google Music, the cloud storage locker which is still in beta. On the homepage today, Magnifier is offering free tracks from My Morning Jacket and The Walkmen for anyone who signs up for Google Music.
One of the cool tidbits to come out of Bloomberg’s look at the upcoming iCloud service is what Apple can do by relying on a scan and mirror strategy in place of a direct upload to a music locker.
“If the sound quality of a particular song on a user’s hard drive isn’t good enough, Apple will be able to replace it with a higher-quality version.”
Amazon made a bold move several weeks ago when it launched a online locker allowing users to store music in the cloud. It offered 5 gigabytes of free storage to entice users and tied the service to its MP3 store, but did not bother to get the permission of the major labels, who have been negotiating for the last year with Google and Apple to launch exactly this kind of service. Google quickly followed suit, rolling out its own music locker during the IO developer conference.
But the buzz this weekend has been about Apple, which has reportedly locked down deals with three of the four major labels.