PartyHat.GIF Tumblr just passed a huge traffic benchmark by finally reaching 170 million global users a month. It’s now the ninth most visited site in the U.S., according to Quantcast. David Karp took to the Tumblr Staff site to congratulate his users and say, “You guys have earned an audience bigger than the biggest TV networks, and you continue to make some of the most thought provoking, insightful, inspiring, funny, diverse, and compelling content being created today.”
Young Money Also worth noting is that Tiffany & Co launched their official Tumblr today. It’s called From Out Of The Blue. The blog contains a couple pictures of necklaces containing an unfathomable number of diamonds and a promotional video that would make any tween ask their parents for a diamond tiara. That’s what Tiffany is going for, right?
Among the Natives David Karp put on his salesman hat this week and preached the Tumblr gospel in front of execs at an Advertising Week event. Karp pushed his company’s new approach to “native” non-intrusive marketing. He went as far as to call Tumblr the “brave new world.” The site now nets 27 million visitors a month and is expected to release some sort of earnings report this week, six months after ads started running on the site.
Pass The Popcorn MoviePass, a subscription service for unlimited movie-going, launched today, but is still invite-only. The app lets you check into a movie theatre, which then unlocks your MoviePass card. You pay at the credit card ticket kiosk using your MoviePass card, like you would with an ordinary card. The service is starting out at $29.99, which makes it a steal for New Yorkers because that’s a little under the price of two movies with popcorn in Manhattan.