Pivotal Moves

Gojee and the Two Pivots

Mr. Lavalle.

Last week, the recently-launched curated recipe site Gojee scored a pick-up from swissmiss, a design blog and studio run by Tina Roth Eisenberg, which called Gojee “a beautifully designed new food lover destination.” Swissmiss referred more users than a review by TechCrunch, co-founder Michael Lavelle told Betabeat this morning. “She put us up last Wednesday and it was pretty much insanity from that point on,” he said, comparing the site’s growth to the viral new music lover destination, Turntable.fm. “The post sent us 10,000 sign-ups in 24 hours, and it blew up from there.”

But Gojee wasn’t always a beautifully designed new food lover destination.  Read More

White Collar Capital

Morgan Stanley Planning to Set its Brokers Loose on Twitter

The way that brokers communicate with the public is closely monitored in an effort to prevent scams, false advertising and misleading advice.

It’s the reason why, even as their customers flocked to services like Twitter and Facebook, the big banks banned their brokers from using these services for work.

But Morgan Stanley, the largest U.S, retail brokerage with 17,800 advisers, now plans to allow its staff limited access to both Twitter and LinkedIn, which just completed a very successful IPO, on which Morgan Stanley was a lead underwriter.  Read More