Old Dogs Learn New Tricks

With Draw Something, NYC-Based OMGPOP Just Ousted Zynga As the Mayor of Facebook Games

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OMGPOP, the New York-based casual gaming company founded all the way back in 2006, just had its first big breakout with Draw Something. In fact, according to the AppData leaderboard, which measures apps on the Facebook platform, Draw Something just surpassed Zynga’s Word with Friends in terms of daily active users.

Draw Something has 10.8 million daily active users logged in through Facebook, compared to Words with Friends 8.9 million. OMGPOP, which pivoted from its first concept, iminlikewithyou, in 2009, has released five Facebook games to date. But Draw Something is its first big hit. And how! A few days ago, the company told TechCrunch that Draw Something had passed 25 million registered users, was close to 1 billion ad impressions, and considering a TV show based on the game (which reminds us, where’s that Angry Birds movie, anyway?) Read More