(Photo: Instagram/Ben Leventhal)

Bjorking Your Bachelor Party As a sign of just how many bachelor parties an up-and-coming venture bro is obligated to attend, during a recent PandoMonthly panel, Thrillist Ben Lerer said if he had to pick a totally ordinary superpower, it would be making sure his wife was cool with him going to bachelor parties. (To be fair, it took him a long time to come up with it, so it might not be that high on his list.) Hopefully his better half was understanding about a recent trip Mr. Lerer took to Iceland celebrate the end of singledom for Spark Capital's Mo Koyfman.

The recently promoted general partner invited a number of other techies for the festivities, including Eater.com cofounder Ben Leventhal and what looks an awful lot like Jakob Lodwick and Ricky Van Veen, who Mr. Koyfman would know from his days as an IAC executive "adult supervising" College Humor. Definitely present? Author and MSNBC cohost Touré! Mr. Koyfman tested hashtags for Instagramming his international excursion, trying out #koyfops before settling on #icemomo, although NYC yoga instructor Heather Lilleston also suggested #mochella.

Mr. Koyfman is engaged to Hilary Rosenman, CEO and founder at the shoe line Madison Harding. Ms. Rosenman is a graduate of the Upper East Side's prestigious Nightingale School, where she went with fellow fashion designer Charlotte Ronson. Her entrepreneurial exploits have been documented by no less than investor Joanne Wilson, better known as Gotham Gal.

Wait, when did this become the Vows section?

The New Rock Stars Bravo released an extended trailer for its upcoming, widely-panned new series Start-ups: Silicon Valley. In one scene, sibling stars Ben and Hermione Way are seen sitting at a conference table across from a slew of investors. Connie Loizos, a reporter for PEHub, confirmed their identities via Twitter: the two of the men in the scene are Noah Doyle and Jed Katz of Javelin Venture Partners. "just realizing the puzzled-looking investors in this clip are noah doyle and jed katz of javelin ventures," she tweeted. "poor guys."

(Screenshot: Bravo)

We can only hope that they weren't there to make friends.

Cultural Literacy Speaking of Startups: Silicon Valley, sounds like not every citizen of techlandia plans on boycotting and/or furiously protesting the controversial new show. Earlier this week, Google director of project management Hunter Walk confessed that he's "Been invited to 2x more viewing parties for Bravo's Silicon Valley show than for presidential debates." Dire portent of America's decline, or revealing statement regarding startup self-involvement?

Only the wild-eyed witches of the Real Housewives franchise are qualified to answer, and they're not talking.

xoxo, Gossip Girl Since we still haven't found the time to download Spotify onto our work computer, we've been saddled with that old music standby: Pandora. This week we noticed that the typical background, which is usually dark blue with lighter blue bubbles, was replaced by a large photo of Pandora founder Tim Westergren. "Hmm, he looks familiar," we thought. "Where have we seen him before?"

(Photo: Pandora)

Turns out we had seen him in the deliciously trashy teen drama Gossip Girl--well, kind of. Mr. Westergren looks remarkably similar to Rufus Humphrey, father to Jenny and Dan Humphrey and portrayed by Matthew Settle on the scandalous show.

(Photo: NYMag)

The last time we spotted Mr. Settle in Startupland was with Brew PR cofounder Brooke Hammerling at the Gizmodo "First Comes the Dream" event.

If that whole Pandora thing doesn't quite pan out, we suppose Mr. Westergren can always play a Rufus Humphrey stand-in.

Mayor of Mindshare: How ubiquitous is Foursquare? What happens in the hinterlands is anyone's guess, but the company certainly seems to have New York City on lock. The latest evidence is this snapshot, recently tweeted by Google trendspotter Caroline McCarthy:

Been there!

As Ms. McCarthy points out, context is implicitly assumed to be unnecessary. And we must say, as insider-y local advertising goes, it's far more charming than the tired, am-I-right politicking of Manhattan Mini Storage.

@Emrboidery  How seriously do you take the consistency of your social media branding? Probably not as seriously as Sincerely community manager and noted Instagrammer Doctor Popular. As revealed by this dispatch from Laughing Squid ringleader Scott Beale, the good doctor has his twitter handle--@docpop--embroidered on the inside of his suit jacket:

Sporty!

Hey, there are probably worse ways to get an abandoned item of clothing back.

As always: Overheard a juicy tidbit about impending departures or imminent acquisitions? Dying to dish about startup blunders or frothy financing? Holler at your girls: tips@betabeat.com

Mo' Koyfman, mo' investments. (sparkcapital.com)

Spark Capital just announced the promotion of principal Mo Koyfman, the golden-haired Wharton alum who joined the firm in the summer of 2008 after more than six years sourcing deals and incubating startups at IAC.

It won't be much of a change, as far as the young investor's duties go. "I've already been functioning in the capacity as a general partner so to speak," he told Betabeat this afternoon, noting that he sits on six or seven boards now including Skillshare, Workmarket, Svpply, gdgt and Aviary. "It's a bit of a rubber stamp and certainly an acknowledgment of the efforts I've made to date, which I appreciate tremendously."

The title gives him "another tool in my arsenal" on the VC battleground. Mr. Koyfman is Spark's official partner in New York, with junior Sparkie David Haber. Although he travels a lot, the firm has "at least two Sparkies in New York a couple days a week," Mr. Koyfman said. Spark is putting the finishing touches on an office now, he said.

Mr. Koyfman is one of the younger investors on the core team at Spark, which he says has a range of personalities and backgrounds. "We have at least two nerds, maybe three, but I'm not going to say who they are," he said.

We asked about his role in the intra-Spark dynamic. "I'm definitely one of the yonger guys, and I've been living in New York for years... I'm a pretty straightforward and honest person," he said, mulling his place in the Spark family. "I do speak my mind. And also I consider myself, and I just was raised to be, a person of high integrity, so that's something thats very important to me.... I bring my sense of humor and I think we all do," he said.

So which of Mr. Koyfman's companies should we most be afraid of?

This was a tough question for Mr. Koyfman.

"I think what the Aviary team has been able to accomplish in the last six months is nothing short of remarkable, and I would say watch out for those guys in the coming quarters," he said carefully. The company that has "the most potential yet to be realized" is Svpply, he added, before rounding out the trio with Matt Brezina of Sincerely. "I think we have a ton of great companies in the portfolio but just sharing a few that may not be on people's radar," he amended.

He's bullish on New York's venture scene—go figure—and hopeful that the current crop of Foursquares and Tumblrs will produce mentors for the next generation. "What I think we definitely have in the long term in New York is, that entrepreneurs and startups are cool," he said. "That wasn't the case when I was in school. Graduating and going to work on Wall Street or at an investment bank or consulting firm was cool." Now, of course, everyone wants to do a startup.

How about investments that got away? "Warby Parker is a company that I would have loved to have been invested with early on," he said. "Kickstarter is certainly another one that I would have loved to get the chance to be invested with as well."