Taking a Tumble
Airtime, the super stealth video startup from Napster cofounders Sean Parker and Shawn Fanning, is launching at a press event this morning at Milk Studios in NYC, and celebrities on Twitter are apparently really, really excited about it. It’s perhaps unsurprising, though, considering the company that Shawn & Sean are used to keeping: Airtime’s investors include Ashton Kutcher, will.i.am and Justin Bieber’s manager Scooter Braun. But who knew Martha Stewart was so plugged in to the startup scene? Perhaps Nick Bilton was right about tech being the new Hollywood.
We, too, are looking forward to the launch of Airtime, but could Sean & Shawn maybe fix their website first?
On Tumblr’s staff blog today, the company kicked off New York Fashion Week by announcing a partnership with Milk Studios to cover the event . The post was written was Matt Hackett, Tumblr’s former VP of engineering who switched over to head of brand strategy & marketing in September. Milk Studios is a photography studio and conglomerate of “seven companies that stand at the intersection of fashion, photography, art, and film.”
As part of the partnership, Milk Studios put together a team of five “local emerging voices in fashion from Tumblr to cover the events,” to cover the events. Tumblr has set up a home base for all Fashion Week coverage using an NYFW tag, or you can follow these five bloggers on their individual Tumblrs: Alex, Bryant, Chloe, Lucie and Miguel. Katherine Barna, Tumblr’s head of communications, told Betabeat by phone that this is the third season in a row Tumblr is partnering with Milk Studios.
Betabeat was the first to break the news that during New York Fashion Week in September at least a couple fashion brands were extremely distraught over the way Tumblr handled attempts to monetize the semi-annual event. At the time, a proposal was leaked detailing Tumblr’s plans to sell ads and exposure to willing brands: