Linkages

Booting Up: Get Excited for Neat New 15-Second TV-Style Video Ads On Your Facebook

This is a Surface. (Photo: Microsoft)

Facebook is planning to roll out 15-second video ads that could fetch as much as $2.5 million a day. The invention of the TV-style adverts is part of the social network’s plan to capture some of the billions in advertising that are typically funneled to TV networks. [Bloomberg]

Microsoft has only generated $850 million in revenue from the Surface tablet. [GeekWire]

You could book reservations on OpenTable and if all goes well, you might soon be able to pay for it using the app. [New York Times]

If you’re a lucky Google Glass Explorer winner, then some of you are getting the chance to invite a friend to the program to drum up interest. [ZDNet]

More VCs prefer to use LinkedIn than Twitter: 95 percent of them have profiles on the business-centric site compared to 64 percent who are on Twitter. [PEHub]

Linkages

Booting Up: Instagram Is Looking for a Political Outreach Manager in D.C.

Instagram enters DC. (Screengrab: Twitter)

Instagram is looking to hire a Washington, D.C.-based Political Outreach Manager to “manage and execute relationships” with politicos and to presumably teach Hillary Clinton how to take a proper selfie. [AdAge]

For Q2 earnings, Google reported $14.1 billion in revenue, but earnings per share checked in lower than expected at $9.56. [GigaOM]

It’s believed that a generic iPhone charger played a role in a electrocuting and killing that 23-year-old Chinese stewardess earlier this week. [ZDNet]

Since Microsoft had to take a $900 million write-down on Surface, surely the thing that doomed the tablet was advertising. Right? [CNET]

Tumblr is making it much more difficult for users to find NSFW content and everyone is so mad about it. [Daily Dot]

Nope

Microsoft Creates Crowdfunding Campaign So You Don’t Have to Buy Your Own Damn Computer

This could be yours, college kids!

If you think the products on Kickstarter were terrible, just wait until you see how Microsoft completely ruined (disrupted?) the crowdsourcing paradigm.

Introducing Chip In, a program from the computer giant that lets college students amass donations from people that go toward the purchase of a shiny, new PC. Microsoft said it will ~chip in~ 10 percent of the price on “select” (read: Acer) PCs. Read More

The Future Will See You Now

Microsoft Might Have Finally Figured Out a Way to Reward Your TV Watching Habits

Finally!

Your dream might finally come true: Microsoft is possibly developing an achievement program through its Kinect device to reward viewers who sit through hours of watching television. The Verge has dug up a patent application filed in 2011 by the company looking to, dare we say, disrupt your couch potato time.

Microsoft suggests that the traditional television viewing model should be upended to create more engagement by adding rewards and prizes. By increasing engagement, its plan could be fruitful for advertisers looking to grab eyeballs in the increasingly difficult arena. Read More

Visiting Dignitaries

Microsoft Cofounder Paul Allen Is Putting Out an Album of ‘Blues-Based Guitar Rock Nuggets’

(Photo: Amazon)

Paul Allen may be the undersung Microsoft cofounder, but dude apparently knows how to shred on guitar. The philanthropist and Seattle Seahawks owner announced on Twitter today that he and his band the Underthinkers will be releasing a debut album, Everywhere At Once, on August 6th. According to Amazon, the album is an “all-star, 13-song program of blues-based guitar rock nuggets” and will feature guests from Heart and Los Lobos. Guess you know what you’re getting your dad for Father’s Day! Read More