Linkages

Booting Up: Aereo’s CEO Is Really Confident The Supreme Court Will Rule In His Favor

Effective? (Photo: Uber)

Aereo CEO Chet Kanojila said he’s confident that the Supreme Court will rule in his favor.  “I can’t imagine they won’t be on the side of innovation,” he said. [New York Times]

Uber launched an ad campaign mocking Lyft on Facebook in hopes of luring customers away from its lower-priced competitor. [AdAge]

Michael Sippey, Twitter’s VP of Product, is moving into an advisory role at the company then eventually leaving. [TechCrunch]

You can soon buy brands’ overpriced t-shirts through a new Spotify app. [Telegraph]

This happened: “Apple’s Phil Schiller unfollowed Nest CEO Tony Fadell on Twitter” [Verge]

startup rundown

Startup News: Ev Williams Hires a Literary Darling and Branch Finally Lets You Bro Out

Mr. Williams (Photo: Wikipedia.org)

Power Literary Hire: Twitter cofounder Ev Williams’s new publishing tool, Medium, just added an impressive member to its team. Kate Lee, a former literary agent from International Creative Management (ICM), has joined Mr. Williams’s startup as the director of content. Ms. Lee was responsible for plucking several bloggers out of obscurity and giving them book deals. The Observer announced her leave from ICM back in April. In a blog post on the site, Mr. Williams described her job as “encouraging, soliciting, commissioning, and contextualizing interesting ideas, authors, and institutions” and noted that she would be building a small team in New York to help her do that.

Branch Finally Lets You Hang Out With Your Friends: Branch, the social conversations site, just launched a groups feature yesterday. In an email to Betabeat, Branch cofounder Josh Miller described it as “Branch’s equivalent of a Follow button.” The idea was inspired by the conversations that people have at dinner parties, in which smaller groups form to discuss topics that they care about. On Branch, these groups can be added into a conversation. Branch’s example site includes a group featuring Mr. Miller, Medium’s Ev Williams, John Borthwick from Betaworks, Michael Sippey from Twitter and Facebook’s Sam Lessin. These groups have a possibility to create Bloods and Crips-like warfare in tech. Choose sides wisely. Read More