Music 2.0

Scooter Braun and Live Nation CEO Michael Rapino Talk Music Industry Disruption at Google Event

Mr. Braun did not wear a Mickey Mouse shirt.

Betabeat arrived at Google’s Big Tent event at the Skylight West building just in time for the Trends and Transformations in Music panel. Moderated by Billboard editorial director Bill Werde, the topic du jour was how the Internet and social media have ushered in a new era of music production.

In attendance were Live Nation CEO Michael Rapino and none other than Scooter Braun, Justin Bieber’s talent manager and the man credited with discovering America’s favorite heartthrob. (Sadly, there appeared to be zero Beliebers in the audience, as no piercing screams rang out during the program.) Read More