Starship Enterprise

Why I Chose to Build My Enterprise Startup in New York City

Mr. Politis

This is a guest post from David Politis, the founder and CEO of BetterCloud, the makers of FlashPanel, an admin tool for Google Apps that has acquired 10,000 customers and 3 million users since launching this July. You can follow him on Twitter @DavePolitis.

New York City has long been the promised land for investment bankers, hedge funders, media moguls and advertising agencies. More recently, it has become a center of innovation for technology startups. There is no shortage of launches and funding announcements for consumer-facing tech startups and service providers for digital advertisers.

However, exceptions side, one thing is certain: New York City is not known as a home for startups developing for enterprise. Read More

TMI

Buddy Media CEO Michael Lazerow Thinks You Should Sleep with Your Cofounder

The Lazerows (michaellazerow.com)

In a bizarre missive with a linkbaity headline, Buddy Media CEO Michael Lazerow declared “I Have Sex With My Co-Founder. And I Like It.” Okay, thanks for sharing?

Mr. Lazerow, whose business partner is his wife Kass, claims that many cofounder relationships resemble marriages, and therefore you should vet cofounders much the way you would a potential mate. So basically, don’t found a company with someone who is emotionally unavailable or unhealthily obsessed with his mother? Good to know. Read More

Faceworld

Big Brands Still Trying to Figure Out the Facebook

010611085517clipart_board_meeting

Ever wonder what your bank is thinking when it asks you to “like” your credit card on Facebook? Buddy Media’s Michael Lazerow is in the business of persuading brands that Facebook should get top priority when it comes to advertising efforts, and his presentation at the Le Web conference, now available on Facebook, explains why. What would seem to people who spend most of the day on the internet like spammy, ridiculous nonsense, actually looks earnest and smart in the context of a slide deck. One coupon for Pretzel Crisps was redeemed by 95 percent of the brand’s 100,000 fans; a call to “like this post if you’re a Disney Vacation Fan Club member” had a 19.62 percent “engagement rate.” Other examples showed “engagement rates” in the 5 to 6 percent range.  Read More

App Economy

Now That Hearst Has Partnered With Buddy Media, You’re Going to Have to Learn What a ‘Sapplet’ Is

Buddy Media CEO Michael Lazerow

“The days of, ‘Do we publish on Facebook? Do we tweet?’ are over,” Buddy Media CEO Michael Lazerow told Betabeat. “Either you do it, or you’re crushed. Do it or go out of business.” Hearst Magazines must have got the memo, because its Digital Media unit just announced a partnership today to use Buddy Media’s platform to enhance its presence on Facebook. From its Midtown headquarters, Buddy Media will create “sapplets” (short for social applets) that overlay on the Facebook pages for titles like Cosmopolitan, Seventeen, and Marie Claire.

Sapplets like Buddy Media’s  Interactive “Personality” Boutique, which recommends products based on answers to a personality quiz,  introduce a game-like aspect into the Facebook page and encourage interaction. They also offer a handy new advertising vehicle for Hearst, which is probably why Kristine Welker, Hearst Digital Media’s chief revenue officer, was the point person on the deal. Hearst is further removing friction for potential advertisers by launching multiple brands (13 titles and websites will eventually be involved) at once. That way, if an advertiser wants to reach a certain demographic, they don’t have to negotiate with each magazine individually.

“Instead of doing one-off siloed programs, they’re almost selling it as part of a cable network that lives on top of Facebook,” Mr. Lazerow explained. But why “sapplet”? Did the world really need another word for a widget? “I can’t speak for the world, ” he said sharply. Read More