Pivotal Moves

Gojee and the Two Pivots

Mr. Lavalle.

Last week, the recently-launched curated recipe site Gojee scored a pick-up from swissmiss, a design blog and studio run by Tina Roth Eisenberg, which called Gojee “a beautifully designed new food lover destination.” Swissmiss referred more users than a review by TechCrunch, co-founder Michael Lavelle told Betabeat this morning. “She put us up last Wednesday and it was pretty much insanity from that point on,” he said, comparing the site’s growth to the viral new music lover destination, Turntable.fm. “The post sent us 10,000 sign-ups in 24 hours, and it blew up from there.”

But Gojee wasn’t always a beautifully designed new food lover destination.  Read More