Mainlining Metrics

Tumblr Users Can Now Get a Real Deal Analytics Platform [UPDATED]

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One of the great frustrations of Tumblr has long been the unavailability of rather basic metrics–a major problem for a company that wants to be a hub for the world’s creators and brands, as well as a sophisticated advertising option. (It’s hard to get marketers to do much without offering access to some sweet, sweet ROI metrics.)

Soon, however, all those brands with purdy pages will have access to a real-deal analytics dashboard. That is, if they work with Tumblr’s preferred partner. In an announcement released today, the site has crowned Union Metrics as its preferred analytics provider.   Read More