Imagine that you are having a Big Thought. You know, the kind of Thought that could Start a Conversation on the Internet, which is clearly the point of having Big Thoughts in the first place (as well as small thoughts/all thoughts, but let’s leave that aside for now). Let’s say your Big Thought was “I don’t like how tech companies determine new hires based on antiquated models of evaluation.” (In this hypothetical, you also didn’t read this month’s Atlantic cover story.)
How to express your Big Thought best? If you’re mad data scientist “Will,” you’d apply to HowAboutWe.com, get rejected, and then send a massive missive to the company akin to a sophomore year, 2 am drunk-email you’d send to the person who broke up with you on Valentine’s Day. AND THEN YOU WOULD CC A BUNCH OF MEDIA REPORTERS.